Ygam’s Harm Prevention Efforts Reach 1.2 Million Young People: A Comprehensive Guide
Ygam’s Harm Prevention Efforts Reach 1.2 Million Young People: A Comprehensive Guide
Executive Overview
Ygam, the United Kingdom’s leading charity dedicated to preventing gambling-related harm among children and young people, has announced a significant milestone: it reached an estimated 1.2 million children and young people during the past year alone. This achievement brings the organization’s total reach to over 7 million individuals since 2020, according to its recently published 2025-2026 Impact Report.
As gambling behaviors become increasingly normalized and accessible among young populations—through mobile apps, esports betting, and social media advertising—Ygam’s mission to bolster public awareness and intervene before problems develop has never been more critical. This guide explores the charity’s latest findings, educational impact, emerging challenges, and collaborative research efforts in depth.
The Growing Need for Early Intervention in Gambling Harm
Why Education Matters Now More Than Ever
Gambling is no longer a niche activity confined to casinos or betting shops. For today’s youth, exposure occurs through:
- In-game purchases in popular video games (loot boxes, skins betting)
- Esports betting platforms targeting young audiences
- Social media influencers promoting gambling content
- Mobile apps with easy deposit mechanisms and rewards
According to the UK Gambling Commission, rates of gambling participation among 11–16 year olds have risen in recent years, with many young people not recognizing the boundary between gaming and gambling. This blurring of lines makes prevention education essential—and Ygam’s work directly addresses this gap.
The Scale of Ygam’s Impact
| Metric | Value |
|---|---|
| Children & young people reached (past year) | 1.2 million |
| Total individuals reached since 2020 | 7+ million |
| Professionals trained (past year) | 11,000+ |
| Teachers & youth workers trained | ~3,700 |
| Alumni network members | 14,000+ |
Education Efforts: Long-Term Impact and Proven Results
Training Professionals Who Work with Young People
Ygam’s strategy focuses on equipping the adults who interact with children daily—teachers, youth workers, healthcare professionals—with the knowledge and tools to spot early warning signs. In the past year, the charity trained more than 11,000 professionals, including approximately 3,700 teachers and youth workers, alongside health and social care specialists.
Key Training Outcomes
The charity’s assessment reveals that training leads to measurable improvements in day-to-day practice:
- 92% of delegates reported feeling more confident about identifying and responding to signs of gambling harm in young people.
- 95% of teachers and youth workers noted that the training had improved their ability to recognize signs associated with this type of harm.
“Our ongoing commitment to research, evidence and evaluation means we continually assess not only how many people we reach, but what difference our work makes.” — Emily Tofield, Ygam Chief Executive Officer
Long-Term Behavioral Change in Schools and Care Settings
Short-term confidence gains are valuable, but Ygam’s data shows that the training has lasting effects. Follow-up surveys conducted one year after training revealed:
| Group | Percentage who integrated gambling education into practice |
|---|---|
| Teachers surveyed | 67% had incorporated gambling-related education into their curriculum |
| Health & social care professionals | 69% used the training to improve their procedures |
| Professionals working specifically with children | 75% applied the training to their practice |
Example in practice: A secondary school teacher trained by Ygam might integrate lessons on probability and risk into mathematics classes, or discuss advertising tactics in media studies—turning everyday subjects into teachable moments about gambling harm.
Emerging Challenges: The Gap Between Parental Support and Actual Education
A Disconnect in Prevention
Ygam’s report highlights a critical mismatch: while 91% of parents supported lessons on gambling harm in schools, only 40% reported that their children had actually received such education. This gap represents both a challenge and an opportunity.
Parental Engagement Yields Results
Among parents who participated directly in Ygam’s programming, 93% reported being better able to recognize signs of gambling harm in their children. This suggests that bridging the awareness gap between schools and homes could dramatically amplify prevention efforts.
Expanding Scope: Gaming, Esports, and Digital Entertainment
Recognizing that traditional gambling is not the only risk, Ygam launched its Gaming and Esports program in 2025. This initiative has already reached over 50,000 young people, raising awareness about:
- Loot boxes and their similarity to slot machine mechanics
- Skin betting (using virtual items as currency)
- Esports wagering on competitive video game matches
- Spending addiction within free-to-play games
Example: A teenager might not consider themselves a “gambler” but could be spending hundreds of pounds on “mystery crates” in a battle royale game. Ygam’s program helps them recognize the same psychological patterns at work.
Leveraging Lived Experience and Youth Voices
Advisory Panels for Authentic Impact
Ygam is strengthening its work through two key advisory bodies:
- Lived Experience Advisory Panel: Individuals who have personally experienced gambling harm contribute insights on prevention strategies and messaging.
- Youth Advisory Panel: Young people themselves advise on what resonates with their peers, ensuring campaigns are relatable and effective.
“We have brought together the largest and most established community dedicated to preventing gaming and gambling harms among children and young people.” — Emily Tofield, Ygam Chief Executive Officer
The Alumni Network: A Growing Force for Good
With over 14,000 members now in Ygam’s Alumni network, educators, youth workers, and health professionals can:
- Share best practices and resources
- Access ongoing training and updates
- Collaborate on local prevention initiatives
- Advocate for policy changes in schools and communities
Research and Evidence: Collaborations with UK Universities
Ygam’s research efforts continue to expand through collaborations with over 20 UK universities. This unprecedented access to cutting-edge research helps identify:
- Emerging risks (e.g., new gambling-like mechanics in apps)
- Effective prevention measures tailored to different age groups
- Longitudinal trends in youth gambling behavior
Why This Matters
By grounding its work in academic evidence, Ygam ensures that its programs are not just well-intentioned but actually effective. University partnerships also allow for:
- Rigorous evaluation of training outcomes
- Publication of peer-reviewed studies
- Dissemination of findings to policymakers and practitioners
Practical Takeaways for Professionals and Parents
For Teachers and Youth Workers
- Request training from Ygam to build confidence in identifying gambling harm.
- Integrate gambling education into existing curriculum subjects (math, PSHE, media studies).
- Use Ygam’s resources for age-appropriate lesson plans and activities.
- Join the Alumni network to stay updated and connected.
For Parents and Guardians
- Talk openly about gambling, gaming, and spending in apps.
- Learn the warning signs (secrecy about screen time, unexplained spending, mood swings).
- Support school-based education by requesting that gambling harm be included in the curriculum.
- Use Ygam’s parent resources to start conversations at home.
For Health and Social Care Professionals
- Incorporate gambling screening into routine assessments for young people.
- Refer to specialist services when harm is identified.
- Attend Ygam training to improve recognition and response skills.
Conclusion: A Model for Prevention
Ygam’s 2025-2026 Impact Report demonstrates that education, early intervention, and collaboration can significantly reduce gambling-related harm among young people. With over 1.2 million children reached in a single year, and a total of 7 million since 2020, the charity is building a foundation for lasting change.
The combination of professional training, parental engagement, lived experience input, and university-backed research creates a comprehensive prevention ecosystem. As gambling continues to evolve and embed itself into digital spaces, Ygam’s work offers a scalable, evidence-based model that other countries and organizations can learn from.
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