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Wazdan Launches Cointober Campaign to Spotlight Coins™ Series – A Comprehensive Guide

By jili tutorial · September 29, 2026

Wazdan Launches Cointober Campaign to Spotlight Coins™ Series – A Comprehensive Guide

Introduction: What Is the Cointober Campaign?

Wazdan, the Malta-based iGaming studio, has announced Cointober – a dedicated five-week promotional campaign running from 1 October to 3 November 2026. The initiative is designed to spotlight the company’s popular Coins slot series, which now includes more than 30 standalone titles under a unified brand identity.

Rather than focusing on a single game launch, Cointober treats the entire Coins franchise as the centrepiece. The campaign spans social media, B2B communications, partner materials, and a dedicated landing page – reinforcing the series’ presence across multiple touchpoints.

Background: The Rise of the Coins Series

How the Series Began

Launched in 2022, the Coins series quickly became a cornerstone of Wazdan’s portfolio. The core concept revolves around concentrated winning opportunities within a Hold the Jackpot bonus round, paired with proprietary mechanics that give players more control over volatility and payout potential.

Over 30 Titles and Growing

Since its debut, the series has expanded to more than 30 games, with new titles released regularly. Each addition builds on the familiar “coins” framework while introducing unique twists. Here are a few notable examples:

These adaptations demonstrate Wazdan’s ability to localise the core experience for different regions and cultures.

Why Seasonal Franchise Campaigns Matter

In the crowded iGaming landscape, operators and players alike seek consistency between major title releases. Seasonal franchise campaigns like Cointober are becoming a standard supplier tactic. They:

Campaign Structure: Two Key Launches and Series-Wide Activity

Cointober runs for exactly five weeks, bookended by two important slot releases:

DateTitleSignificance
1 October 202625 Coins x3000Campaign opener – introduces the enhanced Cluster Collector mechanic.
3 November 202636 Coins x3000Campaign finale – closes the series with a high-paying variant.

Between these dates, the campaign maintains momentum through ongoing social media posts, operator incentives, and a dedicated landing page. All 30+ Coins titles receive equal attention, rather than the spotlight falling solely on the two new games.

Core Mechanics: How the Coins Series Works

Wazdan’s Coins slots rely on a set of proprietary features that create a distinct gameplay loop.

Hold the Jackpot Bonus Round

The series centres on a bonus round where players collect coin symbols. Each coin carries a cash value, and collecting enough of them triggers one of four fixed jackpots:

The round begins when three or more bonus symbols land on the reels. Players are awarded three respins, and every new coin symbol that lands resets the respin counter. The more coins collected, the higher the potential payout.

Sticky to Infinity

This mechanic allows high-paying symbols to remain in place when they land during the bonus round. Instead of being removed after a win, they stay sticky for all subsequent respins, increasing the chance of forming larger clusters or triggering jackpots.

Cash Infinity

In base play, Cash Infinity symbols lock into position when they land. Each holds a multiplier value (up to 10x) that is paid out after the final reveal of the bonus round. This feature adds a layer of anticipation and extends the engagement beyond the bonus itself.

Cluster Collector (Enhanced)

First introduced in 36 Coins back in May 2024, the Cluster Collector symbol collects values from adjacent bonus symbols during the Hold the Jackpot round. The enhanced version debuting in Cointober builds on that foundation, offering:

This mechanic is a key differentiator from other hold-and-spin slots and gives the Coins series a unique strategic layer.

Market Adaptations: Regional Variations in the Coins Series

Wazdan’s approach to localisation goes beyond simple reskinning. Each regional title retains the core mechanics but adjusts themes, soundtracks, and visual elements to resonate with local players.

TitleTarget RegionCultural Hook
Bumba Meu CoinBrazilCarnival, samba, and vibrant colours.
Ox CoinAsia (especially China)Lunar New Year, zodiac symbols.
Easter CoinsWestern marketsSpring, eggs, bunnies.
25 Coins x3000GlobalNeutral theme focusing on high multipliers.

This strategy allows Wazdan to serve operators in more than 40 regulated markets while maintaining a consistent brand identity.

Wazdan’s Position on Branded Series Marketing

Radka Bacheva, Head of Sales and Business Development at Wazdan, explained the thinking behind Cointober:

“From first launching in 2022, to now boasting over 30 standalone titles, the Coins series has become a distinctive part of Wazdan’s portfolio because it allows us to take a familiar concept and continually build on it with new mechanics, features and experiences. Cointober is a natural next step for the series, giving us the chance to bring those titles together and celebrate what makes Coins so recognisable.”

This quote highlights two strategic priorities:

  1. Continuous innovation – Each new Coins title introduces a fresh mechanic or variant, keeping the series from growing stale.
  2. Unified brand identity – A dedicated campaign helps players and operators see the series as a cohesive ecosystem rather than a list of unrelated games.

About Wazdan

Wazdan is a Malta-based iGaming studio founded in 2010. The company holds licences from:

It develops slot titles for over 40 regulated markets worldwide and releases more than 40 games annually. Its portfolio now exceeds 250 certified titles, distributed through multiple aggregation platforms and direct operator integrations.

Conclusion: What Cointober Means for Players and Operators

For players, Cointober offers a chance to explore the full range of the Coins series without the noise of separate marketing campaigns. For operators, the campaign provides ready-to-use promotional assets, consistent engagement over five weeks, and a clear narrative around a popular franchise.

The enhanced Cluster Collector mechanic, combined with the two new launches (25 Coins x3000 and 36 Coins x3000), gives both new and returning players a reason to revisit the series. With its proven track record of cross-market adaptations, the Coins series is positioned to remain a key revenue driver for Wazdan and its partners well beyond October 2026.