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Superbet and Avanti Studios: A Deep Dive Into Brazil’s Next Live Casino Evolution

By jili tutorial · September 8, 2026

Superbet and Avanti Studios: A Deep Dive Into Brazil’s Next Live Casino Evolution

Brazil’s regulated iGaming market only opened on 1 January 2025, but it has already become one of the most competitive and closely watched online casino territories in the world. The latest sign of that momentum arrived on 7 September 2026, when Stockholm-based live casino supplier Avanti Studios announced a distribution agreement with Superbet, one of Brazil’s leading operators. The deal marks Avanti’s entry into South America and gives Superbet a one-month exclusivity window across Avanti’s full portfolio.

This guide unpacks the agreement, explains the technology behind Avanti’s live casino product, and looks at why Brazil is becoming a magnet for international suppliers.

Why Global Suppliers Are Targeting Brazil

Brazil’s online casino sector is no longer a grey market. Under the regulatory framework run by the Secretaria de Prêmios e Apostas (SPA/MF), part of the Ministry of Finance, licensed operators can now offer iGaming services within a clear legal structure. By August 2025, 78 operators had already been licensed under this regime.

That combination of scale, regulatory clarity, and cultural enthusiasm for gaming makes Brazil a priority market for ambitious suppliers. But entering the market successfully requires more than simply flipping a switch on standard content. Operators and suppliers need localised tables, Portuguese-speaking dealers, and games that feel Brazilian rather than imported.

Avanti is not the first international supplier to see that opportunity, but its approach is notably different.

The Avanti–Superbet Deal at a Glance

The agreement between Avanti Studios and Superbet is built around exclusivity and localisation.

From launch, Superbet will carry more than 20 live casino tables from Avanti Studios. All tables will feature Brazilian-Portuguese-speaking dealers and custom-built environments designed to appeal to players in the country. For the first month, Superbet will have exclusive access to Avanti’s existing catalogue, meaning no other Brazilian operator can offer those games during that window.

This kind of timed exclusivity is becoming a common launch strategy in regulated markets. It gives operators a reason to market new content aggressively, while suppliers gain visibility through a single, committed partner.

A Focus on Blackjack Coverage

The launch portfolio includes ten dedicated blackjack tables. Among them are several lower-stakes options that target a specific gap in the Brazilian live blackjack market.

Live blackjack in emerging markets has often been skewed toward higher table limits, which can intimidate casual or newer players. By including lower-stakes tables, Avanti and Superbet are signalling a broader ambition: make live dealer play accessible to a more diverse player base.

How Avanti Studios Uses Motion Capture and AI

Avanti Studios operates with a very different production model from traditional live casino suppliers. Instead of building and staffing physical dealer studios, the company captures the movements of experienced land-based croupiers using in-house motion-capture technology.

Those recordings are then combined with AI and 3D animation to create digital dealer clones. These clones host real-time multiplayer games, streamed to players using a proprietary cloud-based Unreal Engine protocol.

The practical benefits are significant. Operators do not need to rely on physical studio space, and suppliers can scale games more flexibly. Digital dealers also offer a consistent experience across sessions, since the underlying animation model and behaviour are controlled and repeatable.

This technology was first launched commercially in April 2026 with Spanish operator Luckia. That made Spain Avanti’s first regulated market, and Brazil is now its second regulated market and the first outside Europe.

Brazilian-Flavoured Content: Futevôlei Ao Vivo and an Influencer-Led Game

Avanti and Superbet are not just localising traditional table games. They are also creating original content built around Brazilian culture.

Futevôlei Ao Vivo

The most distinctive co-developed title is Futevôlei Ao Vivo, a live betting game based on futevôlei — the foot volleyball sport commonly played on Brazilian beaches.

In the game, players bet on the outcome of a new match every 15 seconds. The fast pace is designed to keep players engaged in a rhythm closer to instant betting than traditional live casino rounds. For fans of the sport, it offers a bridge between cultural familiarity and real-time wagering.

Futevôlei Ao Vivo will be exclusive to Superbet players for the term of the agreement.

An Influencer-Fronted Live Casino Game

Avanti and Superbet are also producing a live casino game fronted by a prominent Brazilian influencer. Players will be able to interact with the personality around the clock, creating a hybrid experience that blends entertainment, social media culture, and live casino gaming.

While influencer deals are common in marketing and sponsorship, putting an influencer directly in the dealer role is still a relatively new idea in live casino. It signals a move toward personality-driven gameplay, rather than purely table-based experiences.

Company Background: Avanti Studios

Avanti Studios is a Stockholm-based live casino supplier founded by Gustaf Hagman and Jonas Delin. The company raised €10 million in seed funding, with the round closing on 19 May 2026.

Its stated goal is to target regulated markets globally, with a content model that can be localised quickly using digital dealer technology. The commercial launch in Spain came only a few months before the Brazilian deal, marking the company’s steady push into major regulated jurisdictions.

Gustaf Hagman, co-founder of Avanti Studios, said:

“With Brazil being a key market for Avanti’s expansion plans, we’re thrilled to be launching with one of the country’s leading operators in Superbet. Our new deal will see the brand receive one-month exclusive access to all existing Avanti content, and work is already underway to develop a custom title specifically for the Brazilian market, Futevôlei Ao Vivo, which will also debut on the platform.”

What This Means for Operators and Suppliers

The Avanti–Superbet agreement is a useful example of how the Brazilian market is evolving.

First, exclusive content windows are becoming a way to cut through the noise. In a market with dozens of licensed operators and hundreds of games, short exclusivity windows give partners something their competitors cannot immediately replicate.

Second, localisation is moving beyond language. The inclusion of futevôlei and an influencer-driven game shows that suppliers are thinking about cultural relevance, not just translation.

Third, the low-stakes blackjack tables highlight the importance of player segmentation. Brazil’s live casino audience is not a single block, and operators need products that serve both high-rollers and more cautious players.

Key Takeaways

With its combination of technological innovation, localised content, and a fast-growing regulated market, the Avanti–Superbet partnership gives a clear signal of where live casino is heading in Brazil.