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Super Technologies Joins Global Think Tank as Strategic Partner: A Deep Dive into the Atlantic Council Partnership

By jili tutorial · September 24, 2026

Super Technologies Joins Global Think Tank as Strategic Partner: A Deep Dive into the Atlantic Council Partnership

Introduction: A Strategic Move at the Intersection of Sport, Technology, and Diplomacy

In a significant development that underscores the growing convergence of sports, technology, and international relations, Super Technologies—a Blackstone-backed sports and technology investment firm—has been welcomed as a strategic partner to the Atlantic Council, one of the world’s most influential non-profit think tanks. This partnership marks a pivotal moment not only for Super Technologies but also for the broader conversation around sport’s role in global diplomacy, economic development, and cross-border cooperation.

This article explores the details of the partnership, the strategic context behind it, and what it means for the future of sport-led international engagement. We’ll also examine Super Technologies’ rapid expansion, its financial backing, and how joining the Atlantic Council’s Power of Sports Center elevates its global profile.

The Atlantic Council and the Power of Sports Center: A Platform for Change

What Is the Atlantic Council?

Founded in 1961, the Atlantic Council is a nonpartisan, non-profit organization that promotes constructive leadership and engagement in international affairs. It brings together heads of state, military leaders, business executives, and thought leaders to shape solutions to global challenges. Its work spans security, economics, energy, and, more recently, the role of sport in global affairs.

The Power of Sports Center: A New Frontier

The Power of Sports Center is a relatively new initiative within the Atlantic Council, designed to harness the transformative power of sport to address pressing global issues. Its mission is to unite global sports leadership—from federations and leagues to investors and technology firms—to improve sporting opportunities and development for all communities. The Center serves as a neutral and strategic forum where sport becomes a tool for dialogue, cooperation, and social progress.

By becoming a founding partner of the Center, Super Technologies joins an elite group of organizations committed to using sport as a bridge for international understanding and development. This is not about sponsorship or branding; it’s about shaping the agenda of how sport is integrated into diplomacy, innovation, and economic strategy.

Super Technologies: A Profile in Rapid Expansion

What Does Super Technologies Do?

Super Technologies is a global sports and technology investment company. It specializes in acquiring, managing, and growing sports-related businesses and platforms across multiple regions. Its focus is on combining deep industry expertise with cutting-edge technology and capital to create long-term value—not just financially, but also in terms of community engagement and sporting infrastructure.

A Portfolio Spanning Continents

Super Technologies currently manages commercial operations in Belgium, Brazil, Greece, Poland, Romania, and Serbia, with technology hubs in Spain, Croatia, the Netherlands, and the UK. This diverse footprint means the company has both a broad geographic reach and deep local roots, allowing it to understand cultural nuances and tailor its investments accordingly.

The Blackstone and BlackRock Connection

Super Technologies is backed by Blackstone, one of the world’s largest alternative asset managers, and has secured refinancing agreements worth €1.3 billion in 2025, with support from HPS Investment Partners, which is owned by BlackRock. This financial firepower gives Super the ability to make significant, long-term investments in sports infrastructure, media rights, and technology platforms.

Central and Eastern Europe and Latin America: Focus Regions

The company has been particularly active in Central and Eastern Europe and Latin America, regions where sports like football are not just pastimes but economic and cultural pillars. In these markets, Super Technologies has been modernizing operations, digitizing fan engagement, and creating new revenue streams—all while maintaining a focus on community benefits.

The Partnership: What It Means for Super Technologies

Elevating Global Exposure

Joining the Atlantic Council is a strategic move that elevates Super Technologies’ brand onto a global stage. The Council’s network includes government representatives, public institutions, business leaders, and sports stakeholders from around the world. For a company like Super, this translates into unprecedented access to high-level decision-makers and opinion leaders.

A Voice in International Conversations

As a founding partner of the Power of Sports Center, Super Technologies gains a platform to contribute to international policy discussions. This is a far cry from traditional corporate sponsorship; it’s a seat at the table where the future of sport is being shaped in the context of geopolitics, investment, and technology.

The Founder’s Vision

Sacha Dragic, Founder and Chief Executive Officer of Super Technologies, articulated the company’s motivation clearly:

“Sport is one of the few truly universal languages in the world. Our partnership with the Atlantic Council gives Super the opportunity to contribute to a broader international conversation about how sport can support dialogue, cooperation, and development. As a founding partner of the Power of Sports Center, we aim to bring our experience across sport, technology, investment, and international markets to initiatives that can create meaningful and lasting impact.”

This is not rhetoric; it’s a strategic alignment of the company’s commercial goals with its long-term vision for social impact.

The Atlantic Council’s Perspective: Why Super Technologies?

A Valuable Partner for Diplomacy and Innovation

Frederick Kempe, President and Chief Executive Officer of the Atlantic Council, offered his own perspective on why Super Technologies is a crucial addition:

“Sport is more than entertainment: it influences geopolitics, investment, technology, and global culture, bringing people together across national boundaries. Super’s international footprint and investment in sport make it a valuable partner as we explore how sport can contribute to diplomacy, innovation, economic development, and international cooperation.”

Kempe’s words highlight the strategic nature of the partnership. Super Technologies is not just being added for its financial weight; it’s being brought in for its deep operational experience and its presence in regions that are crucial to the future of global sport.

How Sports Can Drive Diplomacy and Development: Real-World Context

A Legacy of Sport as a Diplomatic Tool

The use of sport as a diplomatic tool is not new. From ping-pong diplomacy between the U.S. and China in the 1970s to the Olympic Truce and the Football for Peace initiatives, sport has consistently been used to bridge divides. What’s new is the formalized role of commercial entities, like Super Technologies, in these efforts.

Private Sector Participation in Development

The involvement of private companies in development-focused initiatives has grown significantly over the past decade. Companies are no longer just writing checks; they are actively participating in the design and delivery of programs. Super Technologies’ expertise in technology makes it uniquely positioned to help modernize sports development, from youth academies to fan engagement platforms.

The Business Case for Social Impact

There’s also a strong business case for this type of partnership. Engaging in socially responsible initiatives enhances brand reputation, opens doors to new markets, and attracts talent. For Super Technologies, the Atlantic Council partnership is both a corporate social responsibility play and a smart business move.

The Future: What to Watch For

Policy Influence and Strategic Investments

With this partnership, Super Technologies is likely to have a voice in policy discussions related to sports governance, cross-border broadcasting rights, and investment in emerging markets. Watch for the company to play an active role in shaping how the Atlantic Council engages with sports federations, leagues, and governments.

Expanding Partnerships and Networks

The Atlantic Council’s platform will likely open doors for Super Technologies to collaborate with other major players in the sports and technology ecosystem. This could lead to co-investments, technology exchanges, and joint ventures in new regions.

Long-Term Impact

The true measure of this partnership will be its long-term impact—whether it leads to tangible improvements in sports development in underserved communities, greater cooperation between countries, and innovative uses of technology in sport. Both Super Technologies and the Atlantic Council have stated their commitment to long-term, meaningful engagement, and the world will be watching.

Conclusion: A New Kind of Global Player

Super Technologies’ entry into the Atlantic Council marks a shift in how sports investment firms position themselves on the global stage. It’s one thing to own teams and broadcast rights; it’s another to participate in shaping how sport is used for social and geopolitical good. By combining its commercial reach with a platform for strategic dialogue, Super Technologies is positioning itself as a new kind of global player—one that understands the power of sport beyond the pitch.

This partnership is more than a press release: it’s a recognition that the future of sport is intertwined with the future of global cooperation, and that the private sector has a essential role to play in that intersection.

Sources: Atlantic Council announcements, Super Technologies corporate communications, and industry reports.