Score Media launches IPO days after Canada approves single-game wagers

By jili tutorial · September 1, 2026

Score Media Launches IPO After Canada’s Historic Approval of Single-Game Sports Betting

Introduction: A Game-Changing Move

Canada-based Score Media & Gaming may have just scored a decisive touchdown. After markets closed yesterday, the company behind theScore and Score Bet sports gambling brands announced its initial public offering (IPO) on the Nasdaq Global Select Market (NGSM). This move comes just days after Canada gave preliminary approval to single-event sports wagers—a regulatory shift that is expected to give Score Media a significant competitive advantage and potentially drive its stock price sharply higher.

Score Media is selling five million shares, fewer than previously anticipated. The company recently changed its public offering strategy, announcing a reverse stock split that reduces the number of available shares while increasing the per-share price. Underwriters—including Canaccord Genuity, Credit Suisse, Macquarie Capital, and Morgan Stanley—have the option to purchase an additional 15% on top of the initial five million shares, bringing the total potential offering to 5.75 million shares. They have 30 days to decide, allowing them to gauge market reaction.

Market Context: Following DraftKings’ Success

Several gaming operators have recently gone public, most notably DraftKings, which saw a massive response to its IPO last year. Score Media hopes to replicate that enthusiasm. With operations in Canada, Colorado, Indiana, and New Jersey, the company is well positioned to capture a larger slice of the market. Heavy investor interest is far from unlikely.

Use of Proceeds: Fueling U.S. and Canadian Expansion

In its announcement, Score Media stated: “The net proceeds of the offering will be used to fund working capital and other general corporate purposes, including the continued growth and expansion of Score Bet’s operations in the United States and Canada. This will be achieved by supporting multi-jurisdiction deployment and operation of theScore Bet, as well as user acquisition and retention in jurisdictions where theScore is—or will be—operating.”

Stock Performance and Outlook: Price Targets and Ticker Symbol

Trading on over-the-counter markets, Score Media closed at $30.59 yesterday. If the company sells all 5.75 million shares at the expected price of $36.52—as stated in its IPO filing—it could raise up to $183 million. Under those conditions, its market value would reach approximately $1.8 billion. Investors can track the stock on the NGSM under the ticker symbol SCR, which is the same ticker used on the Toronto Stock Exchange.