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SBC and GHASBO Join Forces to Amplify Ghana’s Voice at the African Gaming Forum 2026

By jili tutorial · September 17, 2026

SBC and GHASBO Join Forces to Amplify Ghana’s Voice at the African Gaming Forum 2026

Overview: A Strategic Partnership for Greater Representation

The African gaming industry is evolving rapidly, and with it comes the need for regional operators to have a seat at the table where key commercial, regulatory, and operational decisions are discussed. In a move that underscores the importance of local expertise, SBC – a leading global organiser of gaming events and media – has announced a new strategic partnership with the Ghana Association of Sports Betting Operators (GHASBO). This collaboration is designed to strengthen operator representation from Ghana and unlock fresh opportunities for knowledge exchange at the African Gaming Forum 2026.

The partnership ensures that the voices of Ghana’s betting community are not only heard but actively shape the forum’s conversations. By working together, SBC and GHASBO aim to create a more inclusive and realistic picture of the challenges and opportunities facing operators across the continent.

What Is GHASBO? Understanding the Association’s Role

GHASBO serves as the dedicated community for licensed sports betting operators in Ghana. Its mission is built on three core pillars:

By joining the African Gaming Forum’s growing network of industry bodies – which already includes the Gaming Regulators Africa Forum (GRAF) – GHASBO brings both operator and regulatory perspectives to the table. This dual viewpoint is critical for addressing the real-world issues that businesses face in Ghana’s dynamic betting landscape.

How the Partnership Will Work: Beyond the Forum

The collaboration goes far beyond a single event. Under the agreement, GHASBO will:

This means Ghana’s betting industry will have a sustained voice in global media coverage, not just during the forum. It’s an opportunity for operators to learn from other markets while also teaching others about what works in Ghana.

Why Ghana’s Voice Matters in African Gaming

Ghana represents one of West Africa’s most active sports betting markets. With a growing youth population, increasing smartphone penetration, and a relatively progressive regulatory framework, the country is often seen as a bellwether for the region. However, challenges such as taxation, illegal operators, and player protection remain live issues.

Example: In recent years, Ghana’s Gaming Commission has tightened licensing requirements and introduced measures to combat underage gambling. Local operators have had to adapt quickly, and their experiences offer valuable lessons for other emerging markets in Africa.

By partnering with GHASBO, SBC ensures the African Gaming Forum reflects these realities. As Rasmus Sojmark, Founder and CEO of SBC, noted:

“If we want the African Gaming Forum to reflect the realities of doing business across the continent, we need the people operating in those markets to be part of the conversation. GHASBO brings exactly that perspective. Its members understand the opportunities, pressures and day-to-day realities of Ghana’s betting market, and their involvement will help ensure those experiences are represented in Lisbon.”

The African Gaming Forum 2026: Event Details and Format

When and Where

This is not a mass-market conference. The Forum is deliberately exclusive to ensure meaningful conversations among senior stakeholders – operators, regulators, associations, and key decision-makers.

What Makes This Forum Different?

Unlike larger trade shows where sessions can feel generic, the African Gaming Forum zeroes in on the specific commercial, regulatory, and operational developments shaping African gaming. It provides a platform for:

Who Will Be There?

A growing line-up of influential speakers has already been confirmed, including:

This diverse group of regulators, operators, and association leaders ensures the agenda covers both the “big picture” and the nitty-gritty of running a betting business in Africa.

Dr. Kobby Boateng’s Vision for Ghana’s Gaming Industry

Dr. Kobby Boateng, President of GHASBO, emphasised the importance of the partnership:

“Partnerships like this are incredibly important to us, not only because they provide greater visibility for Ghana’s gaming industry, but because they connect our leading operators with the wider global gaming community. It allows us to share what we have learned in Ghana while learning from the experiences of other markets.”

He added that the Forum’s ability to bring together all sides of the industry is exactly what Ghana needs to continue building a stronger gaming market across the continent.

How to Attend: Registration and Access

The African Gaming Forum is invite-only. Those interested in attending must register their interest via SBC’s official channels. Given the limited capacity, early registration is strongly advised.

The Forum is held alongside SBC Summit 2026, SBC’s flagship global event taking place from 29 September to 1 October at the Feira Internacional de Lisboa (FIL) and MEO Arena. That event attracts an estimated 40,000 industry professionals and covers every facet of the global gaming ecosystem, offering massive networking potential.

What This Partnership Means for Ghana’s Operators

For Ghanaian betting operators, this partnership opens several doors:

Conclusion: A Milestone for African Gaming Collaboration

The SBC-GHASBO partnership is more than a press release – it’s a practical step toward a more inclusive, representative African gaming industry. By ensuring that Ghana’s operator community has a platform at the African Gaming Forum and beyond, both organisations are helping to build a smarter, more sustainable ecosystem for the entire continent.

Whether you are an operator in Accra, a regulator in Nairobi, or a supplier in London, the conversations happening in Lisbon on 30 September will shape the next chapter of African gaming.