jili tutorial

Podium and Predigy Partner to Launch Trade The Race: A New Binary-Betting Product for Horse Racing

By jili tutorial · September 30, 2026

Podium and Predigy Partner to Launch Trade The Race: A New Binary-Betting Product for Horse Racing

Horse racing operators are facing a familiar squeeze: traditional bettors are becoming harder to retain, new audiences are harder to attract, and the cost of investing in product innovation keeps rising. In response, Podium, the sports data brand of PA Media Group, and US-based wagering technology firm Predigy Inc. have announced an exclusive, multi-year global partnership to launch Trade The Race (TTR) — a binary-betting product designed specifically for licensed horse racing operators.

This article explores what Trade The Race is, how the technology works, why it matters for racing operators, and what the partnership means for the wider wagering industry.

What Is Trade The Race?

Trade The Race is a new horse racing wagering format built around binary markets. Instead of traditional fixed-odds betting, where odds are set around a probability and fluctuate with market activity, TTR presents bettors with simple yes/no questions about measurable race outcomes. These outcomes are priced and settled algorithmically, using Predigy’s patent-pending engine, Predigy Edge.

The product is aimed at licensed operators worldwide and is designed to sit alongside existing tote, pool, and fixed-odds systems. Crucially, TTR is not intended to replace conventional betting products. It is a complementary module that operators can add to their existing infrastructure without major technical disruption.

How Binary Betting Works in Horse Racing

Binary betting in horse racing can be understood through straightforward propositions:

Each market has a binary outcome: the event either happens or it does not. The bettor sees an algorithmic price for each side of the market. If the proposition is correct, the bet is settled as a win. If not, it is settled as a loss. Because the event outcomes are objective and measurable, settlement can be automated instantly.

This structure is designed to be simpler than traditional race betting, where users need to understand form, odds, handicaps, and pool mechanics. With TTR, the barrier to entry is much lower.

Why Horse Racing Needs a New Wagering Format

Horse racing operators are under growing pressure. Growth is harder to find, customer retention has become a central concern, and market economics are putting pressure on product investment. Many operators rely on racing as a core product, but traditional formats can feel intimidating or slow-moving for younger, digitally native audiences.

At the same time, operators cannot afford to cannibalise existing fixed-odds and tote revenues. Any new product must add value without pulling customers away from established pools or sportsbooks. That is exactly the gap TTR is intended to fill.

Attracting Audiences Who Do Not Follow Racing

One of the biggest challenges for racing is that it is a highly specialised sport. Understanding form, jockeys, trainers, track conditions, and pace makes racing complex for casual bettors. Binary markets remove much of that complexity. A bettor does not need to know whether a horse is well weighted or well travelled; they simply need to answer a single question.

This makes racing more accessible to audiences who are familiar with fast-moving, tradeable formats such as financial spread betting, in-play sports betting, or cryptocurrency-style trading interfaces. By reducing the knowledge needed to place a bet, TTR lowers the barrier to entry and gives operators a new way to bring casual users into the racing product.

The Partnership: Podium and Predigy

The deal gives Podium exclusive global distribution rights for the horse racing application of Predigy Edge across regulated betting markets. In addition, Podium receives distribution rights for Predigy Edge Sports into operators in the UK and Europe. This means Podium can bring the binary-bet engine to a wide range of licensed operators, from major bookmakers to regional racing brands.

What Makes Predigy Edge Different?

Predigy Edge is built by Predigy Inc., a US-based gaming technology company that develops AI-driven wagering applications. The engine is designed to be modular and flexible. It can be deployed as a complementary offering next to traditional tote, pool, and fixed-odds systems, which is an important practical advantage.

Operators do not need to rip out their existing sportsbook or tote infrastructure to offer TTR. Instead, they can add a new product category with relatively low integration costs. This is a major selling point in a sector where technology budgets are often stretched and legacy systems are deeply embedded.

The engine also benefits from patent-pending protections covering multiple aspects of its wagering mechanics. This is designed to give operators a degree of commercial security and differentiation in a market where copycat products are common.

How Trade The Race Fits Podium’s Strategy

Podium is best known as a racing data and content supplier. But the company has stated its ambition to move beyond the traditional role of a data provider. By using content and distribution infrastructure to build new product categories around existing sport, Podium is repositioning itself as a partner in product innovation, not just a supplier of raw data.

Trade The Race is not Podium’s first experiment in simplified racing products. The company previously developed the AdVantage racebook in partnership with BetMakers. According to Podium, TTR builds on the same accessibility principles but simplifies the technical and commercial model even further.

This is an important strategic signal for the wider racing industry. Data suppliers are no longer just delivering live scores and odds. They are becoming product enablers, helping operators create new customer-facing formats that solve commercial problems.

What the Executives Say

Josh Sparke, Managing Director at Podium

Josh Sparke framed the partnership as a direct response to commercial headwinds in the racing sector:

“Racing operators are facing a more challenging environment, with growth getting harder, retention becoming increasingly important and market economics putting greater pressure on product investment. This partnership is a solution-based response to this changing landscape.”

Sparke also emphasised that TTR demonstrates how existing racing content can be used to find new audiences, create engagement opportunities, and bring commercial value. His comments reflect the fact that racing operators are no longer just competing against each other; they are competing against every other form of entertainment and gambling product.

Kent Young, Founder and CEO of Predigy Inc.

Kent Young highlighted why horse racing is particularly well suited to binary-bet innovation:

“Horse racing is one of the most data-rich sporting events in the world, making it the ideal environment for binary-bet innovation. Predigy Edge is designed to engage a new generation of players through fast, intuitive yes/no wagers without disrupting core betting pools.”

Young’s point about not disrupting core betting pools is critical. Operators are often cautious about new formats that might cannibalise existing revenue. By positioning TTR as a complementary product, Predigy is addressing that concern directly.

The Commercial Model: What’s in It for Operators?

Trade The Race is described as an “operator-first” commercial model. This means the product is structured to give operators a clear path to monetisation while minimising friction for customers.

Key Benefits for Operators

For operators, the value proposition is not just about adding another market. It is about converting racing’s existing content into a product that feels modern, accessible, and relevant to a new generation of customers.

Potential Use Cases and Examples

To understand how Trade The Race might work in practice, consider a few examples:

  1. A casual sports bettor who has never bet on racing might be presented with a simple market: “Will the favourite finish in the top three?” They do not need to understand racing form; they simply need to form a view on a single outcome.

  2. A mobile-focused bettor looking for quick bets might prefer binary markets because they are faster to place than traditional win or each-way bets. The interface can be designed with simple Yes/No buttons, instant pricing, and clear settlement rules.

  3. An operator looking to increase engagement can use TTR to offer same-race multi-binary combinations, giving customers multiple chances to win from a single race.

  4. A media partner can embed TTR into live race coverage, creating a more interactive viewing experience for audiences who are watching racing content online.

These use cases show how binary betting can sit at the intersection of sport, data, and entertainment.

Regulatory Considerations and Licensed Markets

Predigy states that its technology is designed exclusively for licensed gaming and wagering operators subject to applicable local regulations. This is an important distinction. Binary betting products, especially those that resemble financial trading, can attract regulatory scrutiny. By focusing on licensed operators and regulated markets, Predigy is positioning its technology as a compliant product rather than an unregulated trading instrument.

Podium’s distribution network is also built around regulated markets. With offices in the UK and Singapore and clients including Flutter, Entain, Bet365, and Evoke, Podium is well placed to bring TTR to market through established, compliant channels.

The distinction between horse racing binary betting and financial binary options is important. In this context, the product is a sports betting format tied to race events, not a financial instrument. This is likely to make it easier for operators to integrate from a licensing and compliance perspective.

What’s Next: SBC Summit 2026

Podium and Predigy are showcasing Trade The Race at SBC Summit 2026, which takes place from 29 September to 1 October at the Feira Internacional de Lisboa in Lisbon. This will be the first major public demonstration of the product ahead of a commercial launch to international operators.

The SBC Summit is one of the most important events in the global betting industry. Presenting TTR there gives the partnership access to a broad audience of operators, platforms, and media partners. It also signals that the product is ready for market and that both companies are serious about building momentum behind the launch.

About Podium

Podium is the sports betting and data solutions brand of PA Media Group. The company rebranded from PA Betting Services in November 2024. Podium delivers sports data, live content feeds, and wagering solutions to licensed operators, platforms, and media organisations across more than 300 global brands. With offices in the UK and Singapore, it has built a reputation as one of the leading independent providers of racing and sports data. Its clients include Flutter, Entain, Bet365, and Evoke.

About Predigy Inc.

Predigy Inc. is a US-based gaming technology company that develops AI-driven wagering applications for regulated markets. Its flagship product, Predigy Edge, is a patent-pending binary-bet engine designed to operate alongside traditional fixed-odds and tote systems. Predigy has filed patent applications covering multiple facets of its proprietary wagering engines and game mechanics, positioning itself as an innovation partner for licensed operators.

Key Takeaways

As horse racing operators search for new ways to grow revenue and retain customers, products like Trade The Race represent a meaningful shift in how racing content can be packaged and sold. By making racing easier to understand, faster to bet on, and more accessible to new audiences, Podium and Predigy are betting that binary markets will become a core part of the racing product mix.