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Playson signs global distribution deal with PlugNPlay to boost LatAm reach

By jili tutorial · September 5, 2026

Playson Signs Global Distribution Deal with PlugNPlay to Expand Latin American Presence

Playson has entered into a global distribution agreement with aggregation platform PlugNPlay, signed on September 3, 2026, with a primary focus on accelerating growth in Latin America. The partnership grants PlugNPlay’s operator network direct access to Playson’s full portfolio, marking a key step in the supplier’s deepening push into the region.

How the Agreement Works and What Content Is Available

Under the terms of the deal, operators already connected to PlugNPlay’s platform can integrate Playson’s game catalogue through a single connection—eliminating the need for separate, direct integrations with the supplier. This includes recently released titles such as 4 Chili Pots: Hold and Win, Sugar Teddy x1000, and Diamonds Power: Hold and Win.

This distribution model is increasingly common in the iGaming industry, as content aggregation allows slot suppliers to scale quickly across multiple regulated markets without the complexity of individual operator integrations.

Cristhian Zito, Head of LatAm at Playson, commented: “PlugNPlay’s reach across such a diverse operator network makes this a natural fit. Our titles have already resonated with players in Brazil, and we believe this collaboration will build on that momentum as we expand into new regulated markets.”

Marcus Oliveira, CCO at PlugNPlay, added: “We’re excited to partner with Playson and welcome their renowned portfolio to the PlugNPlay platform. Their strong reputation across regulated markets makes them a valuable addition to our operator network, both in Brazil and internationally.”

Latin America Context and Playson’s Brazil Strategy

This partnership is part of a broader push by Playson into Brazil and the wider Latin American market. The supplier formally entered the region in early 2025 after receiving certification from Brazil’s Secretariat of Prizes and Bets (SPA). Following SPA approval, Playson secured distribution agreements with operators including Entain, Brazino777, Betano, Superbet, EstrelaBet, and Novibet.

Since then, Playson has signed additional aggregation deals with Light & Wonder and Cactus Gaming to extend its reach further. The PlugNPlay agreement now adds another significant distribution channel as the supplier seeks to increase its exposure across Latin America’s growing regulated markets.

About Playson

Playson is a Malta-headquartered iGaming content supplier founded in 2012, specializing in online slot development. The company distributes its portfolio across 29 regulated markets through aggregation partnerships and direct integrations, working with more than 200 operator partners worldwide. It holds licenses from the UKGC, SPA, ONJN, HGC, SGA, AGCO, GRA, MinCetur, and PAGCOR, and operates under a recognition notice from the Malta Gaming Authority.

This article originally appeared on European Gaming Industry News.