People Incorporated Abandons $18 Billion Bid for MGM Resorts – What It Means for Global Gambling
People Incorporated Abandons $18 Billion Bid for MGM Resorts – What It Means for Global Gambling
Overview of the Collapsed Deal
American media conglomerate People Incorporated has officially withdrawn its $18 billion (approximately £13.4 billion) proposal to acquire the remaining shares of MGM Resorts International, one of the largest casino and betting operators in the United States and a major international player. The bid, first made in June, would have given Barry Diller’s multimedia empire full control of MGM’s sprawling network of casinos, sportsbooks, and digital platforms. People Incorporated already owned a 27% stake in MGM, and will continue to hold that stake following the termination of the acquisition effort.
Background: Who Is People Incorporated?
Barry Diller’s Media Empire
People Incorporated, often referred to as People Inc., is a diversified media and internet company led by veteran executive Barry Diller. The company owns a portfolio of digital properties, television networks, and publishing assets. Its market capitalization as of the close of New York Stock Exchange trading yesterday stood at just $2.68 billion – significantly smaller than MGM Resorts’ market cap of $9.5 billion.
This disparity made the bid unusual: a company with a lower valuation attempting to acquire a far larger one. Typically, such deals are financed through debt, stock swaps, or a combination of both. The withdrawal suggests that either financing fell through, shareholder resistance was too strong, or the board of MGM was unwilling to negotiate on terms favorable to People Incorporated.
Key Details of the Bid and Its Collapse
Timeline and Negotiations
- June 2024: People Incorporated submitted an unsolicited $18 billion offer to acquire all outstanding shares of MGM Resorts not already owned.
- Special Committee Formed: MGM’s board established a special committee to evaluate the proposal. According to MGM’s statement, negotiations had been ongoing “over the past several months” with the goal of advancing shareholder interests.
- Decision to Walk Away: People Incorporated dropped the bid, citing no reason publicly. MGM’s Chairman Paul Salem confirmed that the board remains “excited to continue to lead MGM Resorts as a standalone company.”
The Valuation Mismatch
The deal would have required a significant premium over MGM’s then-market price. At $18 billion for a company worth $9.5 billion, People Incorporated was offering roughly a 90% premium. However, given that People Inc. itself was valued at only $2.68 billion, the acquisition would have been heavily reliant on debt or third-party financing. This raised questions about feasibility from the outset.
MGM Resorts’ Global Empire: Why the Prize Was So Attractive
Core U.S. Operations
MGM Resorts is best known for its iconic Las Vegas properties, including the Bellagio, MGM Grand, and Mandalay Bay. It also operates regional casinos across the United States, primarily in Nevada and New Jersey. However, the company’s ambitions extend far beyond brick-and-mortar gambling.
BetMGM and the Post-PASPA Era
In 2018, the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting at the state level. MGM moved quickly:
- BetMJV: MGM formed a 50/50 joint venture with Entain (formerly GVC Holdings), the UK-based sports betting and gaming giant, to create BetMGM – a digital sportsbook and online casino platform.
- U.S. Dominance: BetMGM is now one of the top three online sportsbooks in the U.S., competing with FanDuel and DraftKings.
International Expansion via LeoVegas
MGM Resorts’ global betting arm operates entirely under the BetMGM brand outside the United States. This was made possible by the $607 million acquisition of Swedish online casino operator LeoVegas in 2022.
- Wholly Owned: While BetMGM in the U.S. is a joint venture with Entain, the international BetMGM operations are fully owned by MGM Resorts and run through the LeoVegas platform.
- Market Penetration: According to the Blask Index, which tracks online gambling traffic, BetMGM (powered by LeoVegas) ranks:
- 23rd in the UK
- 14th in the Netherlands
- 34th in Brazil
- 23rd in Sweden
MGM China and MGM Osaka
Beyond betting, MGM Resorts holds a significant presence in Asia:
- MGM China: Operates casinos in Macau, the world’s largest gambling hub.
- MGM Osaka: A planned integrated resort in Japan, representing a long-term growth opportunity.
This international portfolio – spanning the Americas, Europe, and Asia – is exactly what People Incorporated sought to acquire. Salem touted these assets as “a clear path to increasing shareholder value” in his statement following the bid’s withdrawal.
What the Deal’s Failure Means for Stakeholders
MGM Shareholders
Short-term relief is likely. The threat of a potentially undervalued or highly leveraged takeover has been removed. However, the bid had put MGM’s stock in play, and the end of negotiations may lead to a decline in share price. As of 4 p.m. UK time on 23 September, MGM’s stock closed on the NYSE at $37.85.
People Incorporated and Barry Diller
Diller’s company retains its 27% stake in MGM, which remains a valuable asset. The failed bid may signal a shift in strategy: rather than attempting a full buyout, People Inc. could now push for board representation or other governance changes to influence MGM’s direction.
Entain’s Future
The failed acquisition may have knock-on effects for Entain, MGM’s partner in BetMGM. MGM had previously made a $11 billion offer for Entain in 2021, which was rejected. Had People Incorporated acquired MGM, it could have revived interest in buying out Entain entirely to consolidate BetMGM ownership. With the bid off the table, that scenario is less likely in the short term.
Entain’s stock stood at £45 at the time of writing, down slightly from the previous day.
Conclusion: A Rare Interlude in Gambling M&A
The attempted takeover by People Incorporated was a unique event in the gambling industry – a relatively small media firm trying to swallow one of the world’s largest casino and betting operators. Its failure leaves MGM Resorts as an independent company with a strong balance sheet, a thriving digital business, and global expansion plans. For now, Barry Diller remains a major but non-controlling shareholder, and the industry watches to see whether he will attempt another acquisition or pivot to a different strategy.
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