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ONLYPLAY at SBC Summit Lisbon 2026: A Deeper Look at the Brand Refresh, New Products, and What to Expect at Stand B111

By jili tutorial · September 25, 2026

ONLYPLAY at SBC Summit Lisbon 2026: A Deeper Look at the Brand Refresh, New Products, and What to Expect at Stand B111

Introduction: A New Chapter for ONLYPLAY

From 29 September to 1 October 2026, ONLYPLAY will be at the SBC Summit Lisbon in Hall 2, Stand B111. This isn’t just another trade show appearance — it marks a pivotal moment for the company. Over the past six years, ONLYPLAY has evolved significantly: its team has grown, its product portfolio has expanded, partnerships have deepened, and ambitions have scaled. Now, the company is presenting a refreshed brand identity that finally reflects that transformation.

The Brand Refresh: Why It Matters and What It Means

In September 2026, ONLYPLAY unveiled a new look: brighter, bolder, and more accurately aligned with the company’s current character and scale. The previous branding had served well during the startup phase, but as ONLYPLAY matured, the visuals needed to catch up.

At SBC Summit Lisbon, the full scope of the refreshed identity will be on display for the first time. This includes updated logos, color schemes, marketing materials, and a consistent tone across all touch points. The change is not cosmetic — it signals a strategic shift toward clearer communication of value propositions, better recognition in a crowded market, and a more professional image that matches the company’s ambitions.

New Product Direction: What’s Coming Next

Beyond the visual update, ONLYPLAY is using SBC Lisbon to preview a new product direction currently in development. While specific details remain under wraps, the company promises:

For context, the iGaming industry is moving toward more interactive, skill-based, and social elements. ONLYPLAY’s upcoming products appear designed to address exactly those trends.

Networking and People: More Team, More Connections

SBC events have always been about people for ONLYPLAY. This year, the company is sending more teammates to Lisbon than to any previous conference. That means Stand B111 will be a hub for:

On-Stand Experiences: Activities and Surprises

ONLYPLAY is also preparing activities and surprises that are best experienced in person. While the full program hasn’t been released, past SBC stands have included demo stations, prize draws, and exclusive previews. Expect a lively, interactive space where attendees can test games, collect branded merchandise, and engage directly with product managers and developers.

Why SBC Summit Lisbon 2026 Matters

The SBC Summit Lisbon has grown into one of the most important gatherings for the sports betting and iGaming industries. With thousands of attendees, hundreds of exhibitors, and a packed agenda of panels and networking events, it’s the ideal stage for a brand refresh launch. Lisbon itself — now a regular host after the event moved from Barcelona — offers a vibrant backdrop for business and leisure.

Conclusion: Six Years of Growth, Now Visible

ONLYPLAY started with a big ambition six years ago. Today, it has grown far beyond its original scope. The new brand at SBC Summit Lisbon is the outward expression of that journey — and Stand B111 is where the industry can see, touch, and discuss it. Don’t miss the chance to experience the new ONLYPLAY in full.

Dates: 29 September – 1 October 2026
Location: SBC Summit Lisbon, Hall 2, Stand B111