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Logifuture Launches Zoom Sports with Odibets in Kenya: A Deep Dive into Virtual Sports and African Expansion

By jili tutorial · September 22, 2026

Logifuture Launches Zoom Sports with Odibets in Kenya: A Deep Dive into Virtual Sports and African Expansion

Overview of the Partnership

Logifuture, a Malta-headquartered B2B iGaming supplier, has officially gone live with Kenyan bookmaker Odibets. The partnership introduces Zoom Sports, a 24/7 virtual football and tennis feed, to Odibets’ player base. This launch marks the beginning of a broader African rollout, with plans to follow up in Tanzania and Ghana in the near future.

Zoom Sports is a dual-format platform offering two distinct gameplay modes:

With over 2 million matches delivered each year, Zoom Sports provides a constant stream of betting opportunities, regardless of live sports schedules. This capability was a key driver for Odibets, whose players demand action at any hour.

“Our players expect action whenever they log in, not just when a match happens to be on,” said Benedict Murithi, Country Marketing Manager at Odibets. “With Zoom Sports, our sportsbook stays live around the clock – the same depth and intensity as live football and tennis, any hour of the day. It’s already changing how our players engage outside peak hours.”

Understanding Virtual Sports: Why 24/7 Action Matters

Virtual sports are computer-generated simulations of real-world sports events. They run on pre-recorded algorithms and random number generators (RNGs), producing realistic outcomes, statistics, and commentary. Unlike traditional sports betting, which depends on scheduled live events, virtual sports operate independently of time zones, weather, or fixture lists.

This is especially valuable in markets like Kenya, where mobile-first betting is widespread and players expect constant engagement. During off-peak hours – late nights, early mornings, or international tournament breaks – virtual sports fill the gap, keeping the sportsbook alive and generating revenue.

Key benefits for operators:

The African Betting Landscape: Why Kenya, Tanzania, and Ghana?

Africa is one of the fastest-growing iGaming regions, driven by high mobile penetration, a youthful population, and growing disposable incomes. Kenya, in particular, has emerged as a hub for sports betting, with a mature market of licensed operators offering both local and international sports.

Kenya: A Strategic Beachhead

Logifuture’s decision to start with Kenya is no coincidence. The country has a vibrant betting culture, with football (especially the English Premier League) and tennis drawing significant interest. Earlier this year, Logifuture brought Zoom Sports to Betika, another popular Kenya-focused operator. This new partnership with Odibets further solidifies its presence in the region.

Tanzania and Ghana: Next in Line

Tanzania and Ghana share similar characteristics: large, young populations, increasing smartphone usage, and a growing appetite for digital entertainment. By expanding into these markets, Logifuture aims to capture a broad swath of East and West African bettors.

Beyond Africa, Logifuture has been ramping up activity in South America and Europe over the past few years, indicating a truly global growth strategy.

How Zoom Sports Works: Technical Features and User Experience

Zoom Sports is not just a static simulation – it’s designed to mimic the depth and realism of live sports betting.

Example Use Case:

A player logs into Odibets at 3 a.m. local time. No live football matches are airing. They open Zoom Sports, select a Turbo tennis match (10 minutes), place a bet on player A to win, and within minutes the match concludes. The player wins, refreshes, and immediately places another bet on a different virtual event. This cycle can repeat endlessly, keeping the sportsbook active all night.

Logifuture’s Track Record in Africa

Logifuture has built strong relationships across the continent. A standout partnership is with Bet9ja in Nigeria, one of Africa’s largest operators. Bet9ja had a major presence at the latest Africa Cup of Nations (AFCON) due to its partnership with the Nigerian Football Association. Through Zoom Sports, Bet9ja was able to offer continuous betting content even during tournament breaks or when Nigerian matches were not playing.

This proven success in a high-stakes market like Nigeria gives Logifuture credibility when entering new countries.

Executive Perspective: A Partnership “Built to Scale”

Niccolo Cassettari, Chief Business Development Officer at Logifuture, framed the Odibets launch as part of a larger growth plan:

“Kenyan players don’t stop wanting to bet just because the last match of the day has kicked off. Zoom Sports keeps Odibets’ sportsbook live 24/7, with the same market depth players expect from real fixtures. This is a partnership built to scale – Tanzania and Ghana are next.”

The phrase “built to scale” highlights the replicability of the model. Once Zoom Sports is integrated into an operator’s platform, expansion to new territories requires minimal additional customization, making it an efficient solution for groups like Odibets that operate in multiple countries.

What’s Next for Logifuture and African iGaming?

The African iGaming market is expected to continue its rapid growth, driven by regulatory liberalization, fintech innovations, and increasing sports enthusiasm. Logifuture’s strategy of partnering with leading local operators like Odibets and Betika positions it to capture a significant share.

For operators considering virtual sports adoption, the takeaway is clear: player engagement depends on availability. Virtual feeds solve the age-old problem of downtime, turning a sportsbook into a 24/7 entertainment hub.

Stay Informed

To learn more about the latest developments in player engagement and digital marketing strategies, consider attending the Digital Marketing & CRM Academy at SBC Summit Lisbon on Tuesday, 29 September. Get your Education+ pass by visiting sbcevents.com/sbc-summit/player-experience-academy/.