Kambi reinforces LatAm presence with Olimpo extension

By jili tutorial · September 29, 2026

Kambi Strengthens Latin American Footprint Through Multi-Year Partnership Extension with Olimpo.bet in Peru

Introduction: A Strategic Move in a Growing Market

Kambi Group has announced a multi-year extension of its collaboration with Olimpo.bet, a Peru-focused sportsbook operator. This renewed agreement solidifies Kambi’s presence in Latin America—a region where sports betting is rapidly evolving due to regulatory changes and growing player demand. By continuing to power Olimpo.bet with its flagship Turnkey Sportsbook solution, Kambi aims to support the operator’s sustained growth while reinforcing its own leadership in the region.

Kambi’s Expanding Role in Latin America

Latin America has become a key battleground for sportsbook technology providers. Kambi has been actively building relationships with “local hero” operators—companies that deeply understand their domestic markets and players. Peru, in particular, has seen a surge in licensed online betting, driven by a harmonized regulatory framework that took effect in 2023. Kambi’s renewed deal with Olimpo.bet, first signed in 2021, reflects the company’s long-term commitment to this region and its ability to provide scalable, adaptable solutions.

Details of the Renewed Partnership

Under the extended agreement, Olimpo.bet will continue to access Kambi’s complete Turnkey Sportsbook solution. This platform is not a one-size-fits-all product; it can be tailored and optimized to meet the specific preferences of Peruvian players. For example, Kambi’s technology allows operators to adjust odds, betting markets, and user interface features based on local sporting trends and cultural nuances—such as focusing on popular leagues like the Peruvian Liga 1 or international tournaments that resonate with the local audience.

Customization for Local Player Preferences

One of the standout features of Kambi’s offering is its flexibility. Operators like Olimpo can modify everything from the look and feel of the sportsbook to the types of bets offered. In practice, this might mean integrating local payment methods (e.g., Yape or BCP), highlighting Peruvian sports events, or offering odds formats familiar to the region. This level of customization helps operators build trust and loyalty among players who expect a tailored experience.

The Global Sports Data Loop: How Partners Benefit Each Other

A key advantage of remaining within the Kambi ecosystem is access to the company’s global sports data loop feeds. As Kambi’s Chief Product Officer, Erik Lödgberg, recently explained, every partner contributes data to a shared network. This collective data improves the accuracy of odds, the depth of betting markets, and the speed of updates for all operators on the platform.

For example, if Olimpo.bet’s players frequently bet on a niche Peruvian league, the betting patterns and outcomes from those events feed into Kambi’s system. Other partners elsewhere—say in Europe or Africa—then benefit from enhanced data on that league, while Olimpo itself gains from data generated by partners on football matches in Spain or Brazil. This creates a virtuous cycle: the larger the network, the smarter the sportsbook becomes for everyone.

Leadership Perspectives: Quotes and Context

Werner Becher, Chief Executive Officer of Kambi Group
“Olimpo.bet is a fantastic example of a local hero operator that truly understands its market and players. We are delighted to extend our partnership through this multi-year agreement and to continue powering Olimpo.bet’s growth in Peru. This extension further reinforces Kambi’s leadership in Latin America and our ability to support partners with premium technology that delivers exceptional user experiences and long-term value.”

Becher’s comments highlight the strategic importance of local expertise. Kambi doesn’t just provide a software platform; it partners with operators who have deep market knowledge, enabling both sides to thrive.

Manuela Gomez, Commercial Deputy Manager at Olimpo.bet
“Our partnership with Kambi has been instrumental in our success since 2021. Their Turnkey Sportsbook has allowed us to deliver a best-in-class experience that resonates with Peruvian players and supports strong engagement. Extending this relationship ensures we can continue to innovate, grow and reinforce our position as a trusted local brand in an evolving market.”

Gomez’s quote underscores that Kambi’s technology is a critical enabler for Olimpo’s operations. Since 2021, the partnership has helped the operator capture market share and maintain a competitive edge.

Impact on Olimpo.bet’s Market Position in Peru

Peru’s betting market is becoming more competitive, with both international giants and local startups vying for players. Olimpo.bet’s status as a “local hero” gives it an advantage in building player trust—especially as regulators tighten advertising and licensing requirements. By extending its deal with Kambi, Olimpo ensures it has access to the same world-class technology that powers leading sportsbooks globally, while retaining the agility to adapt to local conditions.

For instance, during major sporting events like the Copa América or FIFA World Cup qualifiers, Kambi’s platform enables Olimpo to quickly introduce special markets, live betting options, and promotional tools that resonate with Peruvian fans. This responsiveness is critical in a market where player loyalty is often tied to the quality of the betting experience.

Conclusion: A Win-Win for Both Parties

The multi-year extension between Kambi and Olimpo.bet is more than a contract renewal—it’s a testament to the value of deep, mutually beneficial partnerships. Kambi gains a stable foothold in a growing Latin American market, while Olimpo gains the technological backbone to continue its upward trajectory. As regulation evolves and competition intensifies, such collaborations will define who succeeds in the region.