jili tutorial

‘Helping partners move away from heavy bonuses and costs’: Soft2Bet on how to make players feel connected

By jili tutorial · September 4, 2026

Soft2Bet’s MEGA Platform: From Gamification to Retention Tool

At iGB L!VE 2026, Harrison Barrett, Vice President of Business Development at Soft2Bet, sat down with the iGB team to discuss the evolution of the company’s MEGA platform. What began as a pure gamification layer has grown into something far more sophisticated. As Barrett explains, MEGA is “much more compelling than simply leaderboards, missions and point-based rewards.”

“MEGA is ultimately a retention tool that helps our partners move away from heavy bonus and costs,” he adds. The platform now focuses on creating long-term engagement rather than short-term incentives.

Key Initiatives Driving Engagement in North America

Soft2Bet has rolled out several themed initiatives tailored to specific markets. In North America, ice hockey and UFC-themed programs are already driving strong player engagement. These culturally relevant activations help partners build deeper connections with their audiences.

Record-Breaking Results with MEGA Shoot

The launch of MEGA Shoot, a player-versus-player simulation penalty shootout game, marked a major milestone. Introduced during the World Cup, the initiative delivered a 45% increase in lifetime value (LTV). This success underscores the power of interactive, sports-themed features in boosting player loyalty.

Making Players Feel Connected

Barrett emphasizes that MEGA’s true strength lies in its ability to make “a player feel connected within the software ecosystem and the brands” Soft2Bet works with. By integrating retention mechanics directly into the user experience, the platform fosters a sense of belonging that goes beyond traditional rewards.

Watch the full video interview above to hear more insights from Harrison Barrett.