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Genius Sports Launches Prediction.com: Uniting Live Sports Data with Prediction Market Pricing

By jili tutorial · September 20, 2026

Genius Sports Launches Prediction.com: Uniting Live Sports Data with Prediction Market Pricing

Overview: A New Era for Sports Prediction Markets

On Thursday, Genius Sports officially launched Prediction.com, a dedicated affiliate site designed to aggregate pricing and market information from multiple prediction market platforms and overlay it with live sports data. This move represents a significant step in merging real-time sports action with the fast-growing world of prediction markets—platforms where users bet on outcomes of events ranging from election results to game scores.

Developed by Legend, Genius Sports’ consumer media and technology unit acquired last year for $1.2 billion, Prediction.com aims to solve a key pain point for users: fragmentation. Instead of hopping between different prediction platforms to compare prices and odds, users can now view them all in one place, alongside live game feeds from Genius Sports’ official data network.

What Is Prediction.com? Core Features Explained

Real-Time Market Comparison Across Platforms

Prediction.com allows users to compare equivalent event contracts—such as “team X to win the Super Bowl” or “player Y to score first touchdown”—across multiple prediction market exchanges. This includes major platforms like Polymarket and Kalshi, with which Genius Sports signed data and integrity deals in August.

The platform also tracks how market probabilities evolve in real time as sports events unfold. For example, during an NFL game, if a star quarterback gets injured, the odds for that team winning may shift within seconds. Prediction.com captures and displays these price movements alongside play-by-play action.

Cross-Venue Engine for Multi-Leg Bets

A standout feature of Prediction.com is its proprietary cross-venue engine. This tool enables users to compare multi-leg contract combinations—predicting multiple outcomes in one bet—across different exchanges. For instance, a user could build a multi-leg contract predicting “Team A wins + Player B scores first + Over 45.5 total points” and see how that combination is priced on Polymarket versus Kalshi within the same interface.

Integration with Live Sports Data

The platform leverages Genius Sports’ official in-game data—including play-by-play statistics, league IP, and streaming services—to overlay dynamic market probabilities, prices, and signals directly onto the live sports viewing experience. This integration allows users to track, for example, a third-down conversion attempt while simultaneously watching the prediction market odds for that drive updating in real time.

Why Genius Sports Created Prediction.com: Solving Fragmentation

The Problem: Users Forced to Check Multiple Sites

In a statement, Genius Sports said Prediction.com specifically addresses the “fragmentation” caused by users visiting separate platforms to access pricing information. Before this launch, a bettor wanting to compare odds for the same event across Polymarket and Kalshi would need to open two tabs, manually search for the contract, and mentally compare the numbers. Prediction.com automates this process, presenting a unified view.

Integrity as a Foundation

Sean Conroy, EVP of rights and partnerships at Genius Sports, emphasized the importance of trust in this space: “As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational. By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the US.”

This integrity layer is critical. Prediction markets operate in a regulatory gray area in many jurisdictions, and having a major data provider like Genius Sports—with its established relationships with leagues and betting operators—adds transparency and reliability.

The Strategic Context: Genius Sports’ Expanding Ecosystem

Acquisitions and Partnerships Strengthen the Offering

The launch of Prediction.com comes during a strategic integration phase following Genius Sports’ acquisition of Legend in 2023 for $1.2 billion. Legend is known for its media and technology expertise, and this deal gave Genius Sports a direct pipeline into consumer-facing prediction products.

In August, Genius Sports signed deals with both Polymarket and Kalshi to provide:

Fellow data provider Sportradar announced similar multi-year partnerships with both Kalshi and Polymarket in June, signaling that prediction markets are now a competitive battleground for sports data companies.

Timing: Aligned with NFL Season Kickoff

Prediction.com launched at the start of the NFL season in the US, widely considered the peak commercial period for sports data monetization. With millions of fans tuning in, the demand for real-time betting and prediction tools skyrockets. Genius Sports also maintains long-standing partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.

Industry Analyst Perspectives: Prediction Markets as a Growth Driver

A Net Benefit for Genius Sports

Jordan Bender, a Citizens gaming analyst, recently noted that “with the NFL season now underway, Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.” He pointed out that Genius’ deals with Kalshi and Polymarket “have provided an incremental positive catalyst for [Legend founder] Mr Kisberg and team.”

Bender added: “We think investors will be looking for signs that Genius can leverage Legend’s relationship to capture a larger share of the rapidly expanding sports betting and prediction market opportunity.”

CEO’s Vision: More Customers, More Monetization

Mark Locke, founder and CEO of Genius Sports, took to LinkedIn this week to explain his bullish stance. “Through Legend and our wider media platform we help operators acquire the customers all of them are competing for,” he wrote. “That is why I see prediction markets as a net benefit for Genius. I believe they create more businesses to supply, more ways to monetise the same sports activity and more competition for the customers we help operators win.”

In other words: prediction markets expand the overall addressable market for sports data services. Genius Sports can now supply the same official data to both traditional sportsbooks (like DraftKings) and prediction exchanges (like Polymarket), creating additional revenue streams from the same sports events.

Practical Use Cases for Prediction.com Users

Example 1: NFL Sunday Live Betting

Imagine it’s Sunday afternoon. You’re watching a Kansas City Chiefs vs. Buffalo Bills game on a streaming service. You open Prediction.com to see how the prediction market is pricing the “Chiefs to win” contract. The odds are 1.85 on Polymarket and 1.92 on Kalshi. At the same time, the live feed shows Patrick Mahomes just threw an interception. The odds shift—Prediction.com updates both platforms’ prices in real time, and you can act quickly on the best available price.

Example 2: Multi-Leg Contract Comparison

You want to place a multi-leg bet on a full slate of NFL games: “Team A wins + Team B covers the spread + Over 45.5 points in the late game.” Instead of manually calculating the combined odds across exchanges, Prediction.com’s cross-venue engine shows you the best composite price for that exact combination—across both Polymarket and Kalshi—in seconds.

Example 3: Integrity Monitoring

A fan notices unusual price movement on a low-profile soccer match’s prediction market. Using Prediction.com’s integration with Genius Sports’ integrity services, they can see that the live data (e.g., a key player being substituted early) matches the market movement—providing reassurance that the shift is related to on-field events, not manipulation.

What This Means for the Broader Prediction Market Industry

Prediction markets have traditionally been a niche domain for political and economic forecasting. But with sports betting legalization spreading across the US, and platforms like Polymarket and Kalshi attracting mainstream attention, the sector is growing rapidly. Genius Sports’ entry signals that major data suppliers now see prediction markets as a legitimate and scalable vertical.

The integration of official sports data—particularly real-time feeds—adds a layer of credibility that was previously missing. For sports leagues, this means an additional revenue stream from data licensing. For operators, it means access to high-quality data that reduces disputes and enhances user trust. And for fans, it means a richer, more interactive experience.

Looking Ahead: Key Questions

Kathryn Evans covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.