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France Strengthens Gambling Advertising Oversight With Renewed ANJ-ARPP Pact and JONUM Inclusion

By jili tutorial · October 9, 2026

France Strengthens Gambling Advertising Oversight With Renewed ANJ-ARPP Pact and JONUM Inclusion

Background: France’s Evolving Approach to Gambling Regulation

France has taken another step in its comprehensive approach to gambling oversight with the renewal and expansion of the cooperation agreement between its gambling regulator (Autorité Nationale des Jeux - ANJ) and advertising self-regulatory body (Autorité de Régulation Professionnelle de la Publicité - ARPP). This partnership, first established in 2023, now includes coverage of emerging digital gaming products, reflecting the country’s proactive stance on evolving gambling formats.

Key Details of the Renewed Agreement

Expanded Scope to Include JONUM

The most notable change in the October 7, 2026 agreement is the inclusion of JONUM (jeux à objets numériques monétisables) - games with monetizable digital objects. This expansion responds to France’s May 2024 Law on Securing and Regulating the Digital Space (SREN), which created an experimental regulatory framework for these digital gaming products.

JONUM encompasses online games where players can obtain monetizable digital objects (like NFTs or game tokens) through chance-based mechanisms after making financial outlays. Current declared operators include:

Strengthened Collaboration Mechanisms

The renewed pact maintains core cooperation procedures established in 2023 while adding provisions addressing:

  1. Legal changes in France’s gambling landscape
  2. Evolution of advertising practices
  3. Specific rules for JONUM advertising

The ARPP will continue serving as:

How the ANJ-ARPP Partnership Operates

Advertising Review Process Flow

  1. Operators submit ads to ARPP for pre-campaign review
  2. ARPP assesses compliance with French standards
  3. For questionable cases, ARPP may:
    • Consult ANJ (maintaining confidentiality)
    • Request regulator’s formal opinion
  4. ANJ provides guidance or enforcement as needed

Joint Initiatives

Both organizations collaborate on:

JONUM Advertising Regulations Under SREN Law

Current Requirements (Effective February 7, 2026)

Enforcement Framework

Implications for the Gambling Industry

This agreement signals France’s commitment to:

Operators should note:

  1. JONUM now falls under gambling ad rules
  2. ARPP remains first-line reviewer
  3. ANJ maintains final enforcement authority

Future Developments

Key upcoming milestones:

The French model demonstrates how regulators can adapt frameworks to address both traditional gambling products and blockchain-based gaming innovations while maintaining consumer protections.