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Five Developers of Stake-Exclusive Games Fuse Into Juice, a New Provider

By jili tutorial · September 10, 2026

Five Developers of Stake-Exclusive Games Fuse Into Juice, a New Provider

A major shift in the iGaming content market is under way. Five studios that had been making exclusive games for Stake.com have been merged into a single new B2B supplier. The company is called Juice, and it is set to offer a full library of proven games to operators around the world.

Key Facts at a Glance

A New B2B Supplier With Proven Stake DNA

Stake.com has grown into one of the largest online casino brands. Part of its appeal comes from proprietary games developed by a stable of studios working exclusively for the brand. Now those studios have been combined into a Melbourne-headquartered provider called Juice. The new company will continue making the same style of content, but with a major difference: the games will be available to other operators as well.

The Studios That Formed Juice

Juice is made up of five teams:

Each of these studios contributed to the Stake game ecosystem. Together, they account for a large part of the casino experience associated with the brand.

Leadership: Pena Sanches

Juice is led by founder and CEO Pena Sanches. Sanches is one of the founders of Stake and also served as chief strategy officer at Easygo, the group behind Stake and the streaming platform Kick. This background gives Juice direct insight into what operators and players expect from high-performing gaming content. It also means the company is entering the B2B market with strong industry connections.

Why the $12 Billion Turnover Figure Matters

The new provider is not entering the market as an unknown entity. Estimates suggest that the five studios behind Juice generated $12 billion in turnover while creating exclusive content for Stake. That number is a strong signal of player engagement and market demand.

Sanches put it directly:

So, we’re not starting from zero – these studios have taken more than $12 billion in turnover as exclusives for one of the most demanding operators in the world, on technology that already runs at scale.

For operators considering a new B2B partner, this is important context. These games have already been tested with a large, high-expectation player base. They are not unproven experiments; they are titles with a track record.

Launch Offering: More Than 100 Games, One Integration

At launch, Juice will feature a library of over 100 titles from the original studios. For operators, this is straightforward to access. The games can be added through a single remote game server integration, which removes much of the technical work normally required to launch a new content portfolio. Instead of building separate integrations for each game or supplier, an operator can connect once and make the entire Juice library available.

This single integration model is particularly appealing to casino operators that want to expand their game range quickly. It also gives Juice a strong commercial pitch: one partnership, one integration, and a large library of proven content.

Initial Partners: Stake and Roobet

Juice has already lined up its first two operator partners. Stake will obviously be part of the launch, given the history of the studios and leadership. The second partner is Roobet, a name that further validates the new supplier from day one. Having multiple operators at launch is significant because it shows the content can move beyond Stake’s own platform.

Sanches on Why Juice Is Poised to Move Fast

Sanches said a new age is coming, one in which many operators will be able to implement the same games Stake users have been enjoying for years. He expressed hope that Juice would become one of the biggest B2B companies in the gaming sector. That confidence rests on the fact that the underlying technology and games have already run at scale.

The quote from Sanches summarises the core message: Juice is not presenting a theoretical product roadmap. It is launching with existing games, existing technology, and a track record built through real usage.

Roadmap: New Slots, House Games, and Mystery Boxes

Juice has not been quiet about its ambitions. The company plans to release a new slot and two house games every week. This pace would give partner operators a steady flow of fresh content and keep the library dynamic.

Juice will also offer other product categories, including mystery boxes. These extras can help operators differentiate their promotions and player experiences. Sanches concluded by saying clients will be able to get a lot through a single partnership with Juice.

What This Means for the iGaming Market

Juice’s launch is a reminder that exclusivity can build strong brands, but scale often comes from opening up. For years, players on Stake.com were the only ones who could play these games. Now, other operators will have access to the same content. That has the potential to reshape competition among operators, because content previously used as a competitive advantage will be available across multiple platforms.

For developers, the merger also highlights a growing trend: experienced exclusive-content studios can combine forces and create even more powerful B2B businesses. If Juice succeeds in becoming one of the sector’s biggest B2B providers, it may set a template for other groups of studios looking to expand beyond a single operator.