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FeedConstruct Expands Global Footprint with Exclusive CAVA Volleyball Rights

By jili tutorial · September 12, 2026

FeedConstruct Expands Global Footprint with Exclusive CAVA Volleyball Rights

Overview of the Partnership

FeedConstruct, a leading real-time sports data and streaming provider, has secured an exclusive partnership with the Central Asian Volleyball Association (CAVA) for the global distribution of data and live streaming rights. This agreement grants FeedConstruct complete access to all CAVA-affiliated volleyball competitions, covering both men’s and women’s categories across international tournaments and club events.

The deal encompasses a full portfolio of competitions, including:

By integrating these rights into its infrastructure, FeedConstruct now offers continuous tournament coverage across 14 Asian markets, effectively bridging a major sports market with its global distribution network.

CAVA: A Growing Volleyball Ecosystem

The Central Asian Volleyball Association (CAVA) is a regional governing body under the Asian Volleyball Confederation (AVC) and the Fédération Internationale de Volleyball (FIVB). Despite having a relatively low international profile compared to European or South American volleyball, CAVA operates a year-round schedule of both outdoor and indoor competitions, providing a steady stream of live sporting events.

Why CAVA Matters

FeedConstruct’s exclusive partnership aims to fuel the ecosystem’s international distribution, bringing these competitions to global audiences for the first time at scale.

Market Reach and Regional Impact

The partnership expands FeedConstruct’s footprint across 14 Asian countries, representing a combined population of over two billion people. The member nations are:

RegionCountries
South AsiaAfghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka
Central AsiaKazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan
West AsiaIran

This coverage places FeedConstruct in a unique position to serve sportsbooks, media platforms, and fan engagement tools in a region where volleyball is experiencing rapid growth. For example, Iran’s national volleyball team is consistently ranked among the top in Asia, while Kazakhstan has strong club and youth programs.

Example Use Case: Data for Sports Betting

FeedConstruct’s real-time data feeds are essential for in-play betting markets. With exclusive access to CAVA matches, the company can now provide:

This level of detail was previously unavailable for CAVA competitions, giving FeedConstruct a competitive edge in the Asian sports data market.

Strategic Implications for FeedConstruct

Strengthening the Global Rights Portfolio

Narek Harutyunyan, Chief Executive Officer of FeedConstruct, stated: “Securing this agreement with CAVA strengthens our global rights portfolio and gives us a substantial footprint across Asian regions through a well-organised, 14-nation competition structure. Integrating these exclusive rights into our infrastructure bridges a major sports market with our global network, ensuring we deliver the exact volume and reliability our partners demand.”

This move aligns with FeedConstruct’s broader strategy of diversifying its sports coverage beyond mainstream football and basketball. By adding volleyball—and specifically targeting an underrepresented region—the company can attract new clients who want access to fresh, exclusive content.

Recent Expansion Moves

The CAVA deal comes shortly after FeedConstruct signed a similar agreement with the two biggest football competitions in Panama, demonstrating its ambition to tap into elite-level sports across the globe. In recent months, FeedConstruct has also inked streaming rights deals in football and basketball, and partnered with the World Baseball Softball Confederation (WBSC).

These moves underscore a deliberate shift toward acquiring rights for multiple sports and emerging markets, reducing reliance on any single sport or region.

What This Means for CAVA and Its Fans

For CAVA, the partnership is a major step toward international visibility. President Mohamed Latheef said: “We are happy to collaborate with FeedConstruct to further expand our content reach and create new growth opportunities for our sport. By leveraging FeedConstruct’s wide distribution network, we can ensure our competitions receive the international visibility they deserve, delivering reliable, high-quality live action directly to the global markets.”

This means:

Looking Ahead: The Future of Volleyball Data Rights

As sports betting and OTT streaming continue to expand, exclusive data and streaming rights for niche competitions become increasingly valuable. FeedConstruct’s aggressive acquisition strategy—covering volleyball, baseball, softball, football, and basketball—positions it as a one-stop shop for live sports content, particularly in regions where traditional broadcasters have limited reach.

The CAVA deal is not just a single partnership; it is a template for how smaller federations can monetize their content and how data providers can unlock hidden value in overlooked sports ecosystems.