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EveryMatrix's Global Expansion Strategy: Insights from Co-CEO Jonas Groes

By jili tutorial · October 9, 2026

EveryMatrix’s Global Expansion Strategy: Insights from Co-CEO Jonas Groes

Strengthening European Foundations Before Global Expansion

While many iGaming companies chase emerging markets prematurely, EveryMatrix has taken a strategic approach by solidifying its European stronghold first. The company spent 2026 cementing partnerships with major operators across established markets:

“We’ve seen exceptional sales growth this year,” explains Jonas Groes, who became co-CEO alongside his brother and company co-founder Ebbe Groes in 2025. “This strengthens both our tier-one client ambitions and our goal to become a top-three global iGaming provider.”

Emerging Market Strategy for 2027 and Beyond

Regulatory Greenlights Opening New Doors

EveryMatrix maintains a disciplined market entry approach, focusing on three key criteria:

  1. Market size potential
  2. Regulatory clarity
  3. Competitive landscape

Immediate Opportunities:

Learning from Market Exits

The company recently withdrew from Brazil following regulatory turbulence. “We study each market’s DNA before committing,” Groes emphasizes. “Sometimes the smartest expansion means walking away from uncertain environments.”

Dual-Pronged Growth Methodology

EveryMatrix’s 2030 strategy combines:

  1. Organic Growth

    • Expanding existing operator partnerships
    • Developing market-specific product adaptations

  2. Strategic Acquisitions

    • Targeting complementary technology providers
    • Acquiring local market expertise

“We’re evaluating where to deepen existing footprints versus entering new territories,” Groes reveals. “This might mean scaling operations, forming local partnerships, or targeted M&A.”

The Executive Perspective: Leadership in Transition

Jonas Groes’ promotion to co-CEO marks a strategic evolution:

“Unlike companies that expand recklessly, we grow where we can add real value,” Groes notes. “Our 2027 roadmap reflects measured ambition.”

For more insights, watch the full interview with EveryMatrix’s leadership team.