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ENJOY Gaming Brings a Certified Black Diamond to Its First Stand at SBC Summit Lisbon

By jili tutorial · September 10, 2026

ENJOY Gaming Brings a Certified Black Diamond to Its First Stand at SBC Summit Lisbon

ENJOY Gaming is turning its first-ever standalone exhibition stand into a live casino-style event. The supplier will appear at SBC Summit Lisbon 2026 with a certified black diamond as the headline prize, using its Diamond Slam jackpot slot as the centerpiece of an interactive tournament activation.

The move reflects a wider trend: trade show activations are increasingly how mid-tier suppliers stand out on crowded exhibition floors. Instead of relying on brochures or static product displays, ENJOY is inviting delegates to play, compete, and walk away with a memorable story — and one lucky player will leave with a rare diamond.

A standalone debut at SBC Summit Lisbon

ENJOY Gaming will occupy stand A231 in Hall One at SBC Summit Lisbon, which runs from 29 September to 1 October 2026 at the Feira Internacional de Lisboa.

This is significant for ENJOY. The company has exhibited before, but this is its first solo stand at the SBC Summit. It signals a shift from supporting presence to leading presence, giving the team a space to showcase both its slot catalogue and its newer hybrid live casino products.

The supplier’s Lisbon campaign is built around what it calls the Diamond Drop activation. The idea is simple: get attendees to interact with a real game, and reward the best-performing participants with a prize that is genuinely unusual in the B2B exhibition space.

How the Diamond Drop tournament works

Diamond Drop is a live, in-person tournament based on ENJOY’s Diamond Slam slot. The process is designed to be easy for delegates to enter, but structured enough to create real engagement.

The entry flow works like this:

  1. Attendees register either through the dedicated Diamond Drop landing page or directly at the ENJOY stand.
  2. After registration, they receive a unique Vault ID by email.
  3. To qualify for the tournament, the delegate presents that Vault ID at the ENJOY stand.
  4. Players then take part in the in-person tournament on the Diamond Slam slot.
  5. The top ten players advance to a live final draw.
  6. The final draw takes place at 15:00 local time on 1 October, and one winner is awarded the certified black diamond.

This structure is more than a simple prize draw. It forces attendees to take several meaningful actions: register, visit the stand, play the game, and return for the result. That type of activation gives the supplier more time with potential clients than a standard giveaway.

Diamond Slam: the slot at the heart of the campaign

Diamond Slam is a 3×3, five fixed-payline jackpot slot. Players collect tokens during play, which fill progress bars linked to four jackpot tiers:

The progress-bar mechanic gives players a clear sense of progression, even when base-game wins are quiet. It is also easy to understand quickly, which makes it ideal for show-floor demonstrations.

The performance numbers behind Diamond Slam are strong. The game has recorded over 1.2 million unique active players and more than 600 million bets per month. Those figures help explain why ENJOY chose this title to represent its brand at its stand debut.

The franchise expands: Diamond Slam: Xtra Power

Diamond Slam is not a one-off product. In July 2026, ENJOY launched a sequel called Diamond Slam: Xtra Power, which builds on the original while adding more layers of volatility and engagement.

The new version retains the 3×3 format and five fixed paylines, but introduces:

The Maxi tier is intended to give players a more accessible jackpot target than the Grand, while the new mechanics add variety to the base game. This kind of franchise development is important for operators, because proven game mechanics reduce the risk of launching unfamiliar content.

Commercial momentum: Italy and the next market roadmap

The Lisbon stand debut comes at a moment of commercial expansion for ENJOY. The company has secured distribution across four brands within the Lottomatica Group in Italy:

These distribution deals bring ENJOY’s Hold and Win slot titles into Italy, one of Europe’s most tightly regulated online casino markets. Online gaming content in Italy must be authorised by the Agenzia delle Dogane e dei Monopoli (ADM), so entering the market through an established operator group is a practical route for suppliers.

Beyond Italy, ENJOY has named Portugal, Greece, Belgium, and the Netherlands as the next markets on its distribution roadmap. These are all regulated European markets, each with its own licensing and certification requirements. Having a clear market roadmap is essential for B2B slots suppliers, because operator partners want to know where content is already available and where it is heading next.

Hybrid Live: a different way to combine live and slots

Another part of ENJOY’s pitch to operators is its Hybrid Live vertical. This format combines live casino and slot mechanics into a single product, blending the authenticity of a live dealer or host with the familiar gameplay of a video slot.

For operators, the appeal is differentiation. A game that looks and plays like a slot, but is hosted in a live environment, can attract players who normally avoid either category. ENJOY’s ability to support both traditional slots and this hybrid format gives it a broader story to tell at events like SBC Summit.

Executive perspective: marking momentum with something memorable

Christos Zoulianitis, Chief Commercial Officer at ENJOY Gaming, said:

“Having our own stand at SBC Summit for the first time reflects the momentum we’ve built over the past year across our slots and live casino portfolio, along with our entry into Italy. We wanted to mark it with something memorable, and our exclusive Diamond Drop activation is our way of bringing Diamond Slam to life for attendees.”

The quote underlines the strategic reasoning behind the black diamond prize. It is not just a marketing stunt; it is a way to make the company’s growth tangible for delegates. A certified black diamond is a rare, high-value object, and associating it with a jackpot slot reinforces the emotional pull of the game itself.

About ENJOY Gaming

ENJOY Gaming is a slot and hybrid live casino content developer operating under a Software Supplier Licence from the Isle of Man Gambling Supervision Commission. Its catalogue includes:

These products are distributed to B2B operator partners across regulated European markets. The company entered the Italian regulated market in 2026, distributing titles through the Lottomatica Group via aggregator Microgame.

What this means for the industry

ENJOY’s Diamond Drop activation is an example of how suppliers are moving beyond simple badge-and-brand awareness at trade shows. By building a tournament around a specific slot and offering a physical prize that carries real emotional weight, the company increases footfall, encourages repeat visits, and creates content that delegates are likely to discuss long after the show ends.

For competitors, the challenge is clear: a stamp or a free pen is no longer enough. Interactive, game-led activations are becoming the new baseline for suppliers that want to make an impact on the exhibition floor.