jili tutorial

DATA.BET Expands Prediction Markets with Crypto 'Up or Down' Offering

By jili tutorial · September 10, 2026

DATA.BET Expands Prediction Markets with Crypto ‘Up or Down’ Offering

Sportsbook solutions provider DATA.BET has taken another step forward in the prediction markets space, launching a new crypto-focused ‘Up or Down’ market type alongside dedicated widgets and API integration. This marks the company’s first major update since its entry into prediction markets in April 2026, a move designed to offer operators a fast‑moving, always‑on product that runs independently of the sports calendar.

What Are Prediction Markets and Why Are They Gaining Traction?

Prediction markets allow participants to bet on the outcome of future events – from election results to stock prices – rather than on traditional sports matches. They have grown in popularity because they provide near‑continuous betting opportunities, especially during periods when major sporting events are scarce. For operators, prediction markets can help smooth revenue fluctuations and attract a broader audience, including users interested in finance, politics, and technology.

However, these markets have also drawn regulatory scrutiny and controversy, especially when they involve political or economic events. DATA.BET entered the space in April 2026 with a product covering eight categories: politics, geopolitics, finance, technology, crypto, economy, culture, and weather. The company’s goal was to “reduce the structural complexity typical for exchanges,” making prediction markets more accessible to mainstream sportsbook operators.

DATA.BET’s New ‘Up or Down’ Crypto Market: How It Works

The latest expansion introduces a crypto‑specific ‘Up or Down’ market type. Operators can now offer bets on whether a cryptocurrency’s price will move above or below a predefined target price within a given time window. Players simply choose “Up” (the asset will rise above the target) or “Down” (it will fall below the target) before the settlement period expires.

Example Bet Scenario

Imagine Bitcoin is trading at $80,000. DATA.BET’s operator sets a target of $82,000 for a 15‑minute settlement period. A player who believes Bitcoin will rally within that window bets “Up.” If the price reaches $83,000 by the deadline, the bet wins. If it stays below $82,000, the bet loses. The short‑duration nature of these markets keeps the action fast and frequent.

Settlement Periods: Designed for Constant Activity

The ‘Up or Down’ product offers five settlement periods:

These short‑duration markets are specifically designed to provide betting opportunities outside the sports calendar. During lulls in the sports season, operators can keep their platforms active with crypto and financial markets that move continuously – even on weekends and holidays.

Widgets and API Integration: Making It Easy to Deploy

To simplify the operator experience, DATA.BET has introduced dedicated widgets that display:

These widgets give players immediate, at‑a‑glance information, reducing confusion and improving engagement. The company has also enhanced its API integration, allowing operators to pull live and historical data for both the Crypto and Finance categories. This means operators can customize how the markets appear on their own platforms without needing to build complex infrastructure from scratch.

Strategic Context: Why Prediction Markets Now?

DATA.BET’s push into prediction markets comes amid intensifying competition in both traditional gambling and the dedicated predictions space. The company has previously highlighted the success of its bet builder feature, which proved to be a significant revenue driver during the 2026 World Cup. Now it is betting that prediction markets – particularly crypto‑based short‑duration products – will become a new key revenue stream.

“Prediction Markets was built to give operators a fast‑moving, always‑on offering that runs independently of the sports calendar,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’re making it faster to trade, easier to read, and easier to deploy, and this is only the first step in how far we’re taking this.”

Looking Ahead: A First Step in a Broader Vision

This update is the first major enhancement since DATA.BET launched its prediction markets product. The company has stated that more features are in the pipeline, though specific details remain under wraps. With its Cyprus headquarters and a track record of building robust sportsbook solutions, DATA.BET aims to carve out a niche in the prediction market landscape by focusing on simplicity, speed, and integration.

For operators, the addition of crypto ‘Up or Down’ markets offers a way to attract a new segment of bettors interested in digital assets, while also filling gaps in the betting calendar. As the line between traditional gambling and speculative trading continues to blur, DATA.BET’s latest move positions it at the forefront of that convergence.