Danske Licens Spil goes live on EveryMatrix casino platform

By jili tutorial · September 29, 2026

Overview: A Milestone for Denmark’s State-Owned Operator

On 25 September 2026, Danske Licens Spil – the casino and sports betting arm of Denmark’s state‑owned gaming operator, Danske Spil – successfully went live on EveryMatrix’s casino platform technology. This go‑live marks the culmination of a ten‑month migration project that began with the announcement of EveryMatrix as the chosen technology partner in November 2025. More importantly, it represents the first time since Denmark’s online gambling market was regulated in 2012 that Danske Licens Spil has replaced its core platform infrastructure.

The significance of this event extends beyond a single operator. State‑licensed organisations across Europe are under mounting pressure to modernise ageing platform technologies, driven by stricter compliance requirements and rising player expectations for seamless, engaging experiences. This article explores the migration journey, the technical and operational complexities involved, and what the new platform means for Danske Licens Spil and its customers.

Background: Why the Platform Needed to Change

Ageing Infrastructure in a Rapidly Evolving Market

Denmark’s online gambling market opened in 2012, and Danske Licens Spil’s original platform was built for the regulatory and competitive landscape of that era. Over the past decade, the market has evolved significantly:

Regulatory tightening – New requirements around responsible gambling, anti‑money laundering (AML) reporting, and player authentication have become more stringent. Legacy platforms often struggle to adapt quickly without costly overhauls.
Player experience demands – Modern players expect instant load times, personalised lobbies, seamless mobile play, and rich gamification features. Outdated platforms can hinder retention and acquisition.
Complexity of integration – The need to integrate with multiple game suppliers, payment providers, and third‑party systems increases with each new regulation or commercial partnership.

For a state‑licensed operator like Danske Licens Spil, failure to modernise risked both regulatory non‑compliance and loss of market share to more agile private competitors.

The Decision to Switch to EveryMatrix

In November 2025, Danske Licens Spil selected EveryMatrix as its new technology partner after a competitive tender process. The decision was driven by EveryMatrix’s proven track record with other state‑owned lottery and gambling operators (e.g., Norsk Tipping, OPAP, Veikkaus, Szerencsejáték) and its ability to deliver a highly customised solution within a strict regulatory framework.

The Migration Journey: 10 Months of Complex Integration

A Project of Unprecedented Scope

EveryMatrix described the integration and migration as one of the most complex it has ever undertaken. Teams from both organisations collaborated on multiple custom‑built platform elements, covering:

Core casino platform functionality – including game aggregation, session management, and user account systems.
Regulatory reporting – automated generation of data for the Danish Gambling Authority (Spillemyndigheden), covering player activity, financial transactions, and responsible‑gambling metrics.
Player authentication – integration with Denmark’s national identity systems (NemID/MitID) for secure login and age verification.
Game integrations – connecting to hundreds of third‑party slot and live casino providers, with custom API connectors tailored to the Danish market.
Jackpot systems – linking national progressive jackpots across both online and retail channels.
Lobby integrations – dynamic content management to display personalised game recommendations and promotional materials.
Responsible‑gambling tools – mandatory features such as deposit limits, timeout periods, and self‑exclusion linked to the national ROFUS database.
Operational workflows – back‑office systems for finance, fraud detection, and customer support.

The project also included rolling out EveryMatrix’s gamification and engagement toolkit, designed to boost player acquisition and retention through missions, leaderboards, and loyalty rewards.

Challenges and Solutions

One of the biggest hurdles was ensuring zero data loss and minimal downtime during the switchover. The teams performed multiple dry runs, conducting parallel system tests over several weeks. Custom middleware was developed to handle the seamless migration of player balances, bonus entitlements, and historical transaction data. Both companies emphasised that close collaboration and transparent communication were key to meeting the tight ten‑month timeline.

Key Features of the New Platform

Enhanced Player Experience

The EveryMatrix platform allows Danske Licens Spil to offer a more personalised and entertaining gaming environment. Features include:

Dynamic lobby that adapts to player preferences and past behaviour.
Real‑time gamification – players can earn points, unlock badges, and participate in tournaments directly within the casino.
Faster game loading and a responsive mobile interface.

Strengthened Compliance & Responsible Gambling

The new platform automates many regulatory reporting processes, reducing manual errors and ensuring timely submissions to the Danish regulator. Responsible‑gambling tools are now embedded at the core of the system:

Mandatory reality checks and session time alerts.
Integration with the national exclusion register (ROFUS).
AI‑driven behavioural analytics to flag at‑risk players.

Operational Efficiency for Danske Licens Spil

Custom back‑office workflows streamline tasks such as bonus management, fraud investigation, and financial reconciliation. The platform also provides a unified dashboard for monitoring KPIs across casino and bingo verticals.

Statements from Leadership

Jonas Groes, co‑CEO of EveryMatrix, commented:

“This project has demonstrated our ability to adapt our technology to a demanding regulated market while maintaining the flexibility to support a highly customised operator environment. The result is a platform tailored to Danske Spil’s unique needs, and a partnership built on solving complex challenges together.”

Karsten Fogh Holanng, CEO of Danske Licens Spil, added:

“The new platform enables us to deliver an even more entertaining and responsible gaming experience for our customers. We have valued the close collaboration with the EveryMatrix team throughout the project and look forward to continuing it.”

EveryMatrix’s Broader Tier‑1 Push

The Danske Licens Spil go‑live is the latest in a series of large‑scale platform deployments for EveryMatrix. Over the past 12 months, the provider has secured and delivered some of its largest turnkey platform deals with major iGaming brands and lottery organisations in regulated markets across Europe and beyond.

Its existing lottery‑sector client base includes:

Norsk Tipping (Norway)
OPAP (Greece)
Veikkaus (Finland)
Szerencsejáték (Hungary)

These relationships underscore EveryMatrix’s growing credibility as a technology partner for state‑owned operators navigating complex regulatory environments.

About the Companies

EveryMatrix

Founded in 2008, EveryMatrix is a B2B iGaming technology provider that supplies platform, casino, sportsbook, payments, and affiliate management solutions to operators in regulated markets globally. The company employs over 1,500 staff across 16 offices and holds membership in the World Lottery Association, European Lotteries Association, CIBELAE, and NASPL. It does not operate any B2C business.

Danske Licens Spil

Danske Licens Spil is the casino and sports betting subsidiary of Danske Spil, Denmark’s state‑owned gaming operator. The Danish state holds an 80% majority stake in Danske Spil. Danske Licens Spil operates under a licence in Denmark’s liberalised online gambling market and is a member of the World Lottery Association.

Conclusion: A Blueprint for State‑Licensed Operators

The successful migration of Danske Licens Spil to EveryMatrix’s platform demonstrates that even the most deeply embedded legacy systems can be replaced with modern, compliant technology when both parties commit to meticulous planning and customisation. For other state‑licensed operators facing similar pressures to modernise, this case offers valuable lessons in managing scope timeline, and stakeholder alignment – ultimately delivering a better experience for players while meeting the highest regulatory standards.