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Codere Online and NFL Forge Landmark Sports Betting Partnership in Mexico

By jili tutorial · September 12, 2026

Codere Online and NFL Forge Landmark Sports Betting Partnership in Mexico

Overview: A Strategic Alliance Between Two Growing Forces

Codere Online (NASDAQ: CDRO), a leading online gaming and sports betting operator, has signed a multi-year sponsorship agreement with the National Football League (NFL) to become an official sportsbook partner in Mexico. This collaboration represents one of the most high-profile sports partnerships for Codere Online to date and signals the NFL’s deepening commitment to expanding its international footprint in Latin America.

The agreement is not merely a branding exercise — it includes specific sponsorship rights for major NFL events, including Super Bowl LXI and the NFL Mexico Game, along with a range of fan engagement activations. For Codere, which already operates a strong sportsbook presence in Mexico, the deal reinforces its premium positioning in a market it describes as strategically critical to its long-term growth.

What the Partnership Includes: Key Events and Sponsorship Rights

Official Sportsbook Partner Status

Codere Online will serve as the NFL’s official sportsbook partner in Mexico, meaning it can use NFL marks, logos, and intellectual property in its marketing and promotional materials within the Mexican market. This status places Codere alongside a small group of operators globally that hold such official NFL designations.

Sponsorship of the NFL Mexico Game (2026)

The first major activation under the deal is the NFL Mexico Game scheduled for November 22, 2026, in Mexico City. The matchup will feature the San Francisco 49ers facing the Minnesota Vikings. This game marks the NFL’s first regular-season contest in Mexico since 2022, when the 49ers played the Arizona Cardinals. The return underscores the league’s confidence in Mexico as a viable and enthusiastic host market.

Sponsorship of Super Bowl LXI (2027)

Codere will also be an official sponsor of Super Bowl LXI, set to take place in Los Angeles, California, in February 2027. While Super Bowl sponsorships are typically reserved for global brands, this partnership allows Codere to associate its name with the world’s most-watched annual sporting event, albeit within the Mexican market context.

Fan Activations and Exclusive Experiences

Beyond event sponsorship, the partnership includes innovative activations, exclusive content, and unique fan experiences. While specific details have not been fully disclosed, typical NFL sportsbook partnerships include co-branded promotional campaigns, in-stadium signage, digital content series, and access to NFL player appearances or event hospitality for customers.

Why Mexico Is a Critical Market for Both the NFL and Codere Online

The NFL’s International Growth Strategy

Mexico is consistently cited by the NFL as one of its most important international markets. The league estimates that millions of passionate fans in Mexico engage with NFL content year-round — watching games, purchasing merchandise, and following teams on social media. The NFL has hosted regular-season games in Mexico City since 2016 (with a break during the pandemic) and continues to invest in grassroots football development programs in the country.

Arturo Olivé, managing director of NFL Mexico, emphasized the deep fan connection: “Mexico has millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner.”

Codere’s Strong Performance in Mexico

Mexico is Codere Online’s largest and most strategically important market. The operator’s recent financial results underscore its momentum:

In July 2024, Codere raised its full-year outlook after these record results. The NFL partnership is expected to further accelerate customer acquisition and brand recognition in Mexico, especially among the country’s large NFL fan base.

What This Means for Sports Betting in Mexico

A Regulated and Growing Market

Mexico has one of Latin America’s most established regulated sports betting markets, governed by the Secretaría de Gobernación (SEGOB). Licensed operators must comply with strict integrity, anti-money laundering, and responsible gambling standards. Codere has operated in Mexico for years under these regulations, and the NFL deal will operate “in accordance with responsible gambling, integrity, and regulatory standards,” as stated by both parties.

Competitive Landscape

While Codere is a well-known brand in Mexico, it faces competition from other international operators like BetPlay, Caliente, and newly emerging digital-only platforms. The official NFL partner status gives Codere a distinct competitive advantage, especially during major NFL events such as the Super Bowl and the Mexico Game, when sports betting volumes spike.

Potential for Cross-Border Engagement

The partnership also opens doors for cross-border marketing. Mexican fans who travel to the United States for Super Bowl LXI or NFL games may encounter Codere-branded activations, and the operator can leverage the NFL’s massive digital audience to reach new customers in Mexico.

Timeline of Key Milestones

DateEvent
July 2024Codere Online reports record Q2 results; raises full-year outlook
Announced in late 2024Multi-year NFL sponsorship deal finalized
November 22, 2026NFL Mexico Game: San Francisco 49ers vs. Minnesota Vikings in Mexico City
February 2027Super Bowl LXI in Los Angeles (official sponsorship)

Responsible Gambling and Integrity Commitments

Both Codere Online and the NFL emphasize that all activations will adhere to responsible gambling principles and regulatory integrity standards. This is particularly important in sports betting partnerships, where leagues often face scrutiny over potential conflicts of interest and the risk of gambling-related harm. Codere will likely implement measures such as:

Quotes from Leadership

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, called the partnership an “important milestone”:

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”

Arturo Olivé, Managing Director of NFL Mexico, added:

“Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.”

Conclusion: A Win-Win for Fans, the NFL, and Codere

The Codere Online–NFL Mexico partnership is a textbook example of how sports leagues and betting operators can collaborate to deepen fan engagement while expanding commercial opportunities in regulated markets. For the NFL, it secures a trusted local partner to reach its passionate Mexican fanbase. For Codere Online, it provides a powerful marketing platform backed by the world’s most popular sports league.

As the countdown begins to the 2026 Mexico Game and Super Bowl LXI, Mexican NFL fans can expect a wave of new betting promotions, exclusive content, and in-event experiences — all delivered under the banner of responsible gaming.