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BetConstruct AI CEO Lena Yasir Discusses The Purest Sportsbook Offer and Prediction Market Entry

By jili tutorial · September 3, 2026

BetConstruct AI CEO Lena Yasir Discusses The Purest Sportsbook Offer and Prediction Market Entry

SBC News sits down with Lena Yasir, Chief Executive Officer of BetConstruct AI, to discuss The Purest Sportsbook Offer, the company’s expansion into prediction markets with Eventbook, its innovative B2B loyalty platform, and what operators can anticipate from BetConstruct AI through the remainder of 2026.

The Purest Sportsbook Offer: Why LatAm, Africa, and Asia?

The conversation opened with The Purest Sportsbook Offer, which provides a 65% setup discount to operators in Latin America, Africa, and Asia. When asked why these regions are the focus and why BetConstruct AI chose to offer such a steep discount, Yasir explained:

“These three regions represent some of the fastest-evolving betting markets in the world right now. However, the cost of entry remains a genuine barrier for operators—whether a new brand launching or an established one scaling up. We wanted to remove that barrier. A 65% setup discount is significant, and we made it intentionally so. We’d rather back operators early, when startup costs are highest, than wait for them to prove themselves first. LatAm, Africa, and Asia are where we see the strongest long-term upside for our partners. This offer is real weight behind that belief, not just rhetoric.”

Why Latin America Gets a Full-Year Fee Waiver

New LatAm clients also benefit from a 100% discount for 12 months. What specific market dynamics or regulatory shifts make Latin America BetConstruct AI’s primary growth target?

“LatAm has moved from a market operators were cautiously watching to one where regulatory frameworks are actively maturing, market by market,” Yasir noted. “That gives operators the confidence to commit. When regulatory certainty aligns with genuinely underserved player demand, it creates a window—and those windows don’t stay open indefinitely. Giving new LatAm partners a full year free of Sportsbook fees is our way of saying: come in now while the market is still forming, rather than waiting until it’s crowded. We’re also extending free access until the end of 2026 for existing LatAm partners who haven’t yet migrated to our Sportsbook. That opportunity shouldn’t be limited to brand-new relationships. If you’re already with us, you should benefit from this moment too.”

Balancing Risk with Long-Term Retention

How does BetConstruct AI balance the risk of these large discounts with a sustainable retention strategy?

“The honest answer is that a discount only works commercially if what happens after it is strong enough to keep the partner,” Yasir said. “So the offer isn’t just a price cut standing alone. It’s deliberately paired with two products designed to drive retention from day one.”

World Cup Insights: Shifting Player Engagement

BetConstruct AI recently came off the back of the World Cup, a major tournament for betting. What insights or trends emerged?

“What stood out to us wasn’t just the volume—which you’d expect from any major event—but how players engaged,” Yasir shared. “We saw much more cross-market interest. Players stayed active during the gaps between fixtures, periods that have traditionally gone quiet for a sportsbook. That’s exactly the space Eventbook is designed to fill. A tournament isn’t just a set of matches; it’s an ongoing story. Players increasingly want a way to engage with that story between the final whistles, not just during them. That’s a big part of why the timing felt right to bring Eventbook to market.”

The Last Battle Universe: A Game-Changing B2B Loyalty Tool

The Purest Sportsbook Offer also includes The Last Battle Universe loyalty system. What makes it powerful, and how does it differ from other market solutions?

“The Last Battle Universe is the industry’s first B2B loyalty system built specifically for partner operators, rather than for end players—and that distinction matters,” Yasir explained. “Most loyalty systems aim to retain bettors. This one aims to retain and reward the operators themselves.”

It works on a simple but powerful logic: metrics translate into badges, and badges unlock rewards—running on a quarterly cycle so performance is reassessed regularly rather than locked in once. Partners can hold multiple badges at the same time, stacking benefits across visibility, growth, and revenue.

Reward TypeExamples
Support & ResourcesDedicated account management, development hours, free skins
Tool AccessTrial access to CRM, Dataspot, Affiliates, and Agents
Compliance & CommercialLegal and compliance support, commercial discounts
Top-Tier RecognitionCustom games, Live Casino tables, lifetime Orbit badge

“Top performers can even unlock custom games and Live Casino tables,” Yasir added. “And while every other badge is reassessed quarterly, our top-tier Orbit badge is a lifetime status—the ultimate recognition for our longest-standing, highest-performing partners.”

Entering Prediction Markets with Eventbook

Eventbook, a prediction market tool, is also part of the package. Can you outline its features and explain why BetConstruct AI chose to enter this space?

“Eventbook is built on simple Yes/No markets, but the range it covers is what makes it interesting: global politics, entertainment, major tournaments, weather, records—essentially anything with a real-world outcome,” Yasir said. “If it has a result, it can become a market.”

“What we were seeing—and what the World Cup period reinforced—is that there’s a large audience who follow current events closely but don’t follow traditional sport. Most betting platforms simply aren’t built to serve them. Eventbook is. Because everyday life is the content, there’s always something new to bet on, which drives daily engagement in a way a fixed sporting calendar can’t always match on its own. There’s also a social layer built in: players can share predictions and debate outcomes in a community feed. This builds retention organically, without operators needing extra work to drive it.”

Prediction Markets as a Sportsbook Value-Add

How do you view prediction markets as a complement to the sportsbook experience?

“I don’t see prediction markets as competing with the sportsbook—I see them as extending it,” Yasir explained. “A traditional sportsbook is anchored to a fixture list, so engagement naturally rises and falls with the sporting calendar. Prediction markets remove that ceiling. They give operators a way to keep players engaged on days with no big match, and they open the door to an entirely different type of player who was never going to walk through a traditional sportsbook door in the first place. Combined, you get a platform that has something relevant happening every single day, whatever’s dominating the news cycle. That’s the value-add: not replacing the sportsbook, but giving it a reason to matter to players every day of the year, not just on match days.”

What to Expect from BetConstruct AI in the Remainder of 2026

What can our readers expect to see from BetConstruct AI for the rest of the year?

“The immediate priority is making sure as many operators as possible take advantage of The Purest Sportsbook Offer before it closes on October 1—that’s a limited window, and we want to see real commitments made while those terms are live,” Yasir said.

“Beyond that, expect to see Eventbook rolled out more widely across our partner network. We’ll also continue building out our AI Suite—CRM AI, Umbrella AI, Betting Mate AI, and the AI Game Recommendation System. Intelligence across engagement, risk, and personalization is where we think the real competitive edge will sit for operators over the next few years. In short: more markets, more intelligence, and more reasons for players to come back every single day.”