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BETBY transfers World Cup insights into new football season

By jili tutorial · September 3, 2026

BETBY Transfers World Cup Insights Into New Football Season

B2B sportsbook supplier BETBY has released a detailed report analyzing betting behaviors between the 2022 and 2026 FIFA World Cups, giving operators a clearer view of how consumer expectations have evolved just in time for the new football season. Alongside presenting the data, the report—titled “10 World Cup Insights for the Next 10 Months of Football”—asks one crucial question: what lies behind the numbers?

Through this study, BETBY aims to answer that question across every key layer of engagement, from match-result betting and player props to sportsbook features, products, and promotional campaigns. The findings are clear, with BETBY emphasizing one core takeaway: players have started interacting with football differently.

Key Data Points From the Report

A quick look at the data reveals that only 18.84% of World Cup bets were placed through the dedicated tournament page. Meanwhile, desktop accounted for just 13.14% of total engagement but generated a striking 30.24% of World Cup turnover.

With the current football season just underway, BETBY’s ten insights remain actionable for sportsbook operators looking to turn these trends into growth over the coming months.

What the Report Covers

The report explores several critical topics, including:

Operator Insights: Why the Numbers Matter

Stefanos Karakidis, Business Development Director at BETBY, commented:

“Most operators came out of the World Cup with better numbers, but few could explain why. The majority viewed the tournament primarily as an acquisition opportunity, when that was arguably the least interesting aspect of it.

“The tournament reached four out of five of our players, yet generated less than half of all bets. It was everywhere, but it wasn’t everything on the sportsbook. That’s why we set out to uncover the insights that many operators might otherwise overlook.”

Esports as a Constant Engagement Engine

The report also revealed that during periods when World Cup betting activity slowed, Betby Games—BETBY’s esports feed—maintained a steady betting cycle. This demonstrates how BETBY’s product portfolio can keep bettors engaged beyond live matches.

Kirill Nekrasov, Head of Innovation and R&D at BETBY, concluded:

“Betby Games accounted for a meaningful share of total sportsbook activity during the tournament, while eWorld Cup helped our partners keep football content running during periods when the real schedule was quieter.

“For operators, that means looking at the full tournament day rather than only the match windows. If you know where player attention is going to be and you have the right content ready around it, you can extend engagement much further than the final whistle.”