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BETB2B Integrates PIN Projekt’s Poker Platform: A Strategic Expansion for iGaming Operators

By jili tutorial · September 29, 2026

BETB2B Integrates PIN Projekt’s Poker Platform: A Strategic Expansion for iGaming Operators

Overview of the Partnership

BETB2B, a prominent provider of iGaming technology solutions, has formalized an expanded partnership with PIN Projekt to integrate the latter’s flagship poker platform into its service suite. This move means that all brands operating on BETB2B’s infrastructure will now have direct access to a poker product specifically engineered for high performance, cross-device accessibility, scalability, and optimized player engagement. The integration represents a significant step in rounding out BETB2B’s offering, moving beyond traditional casino and sportsbook products into the lucrative poker vertical.

Key Features of PIN Projekt’s Poker Platform

Mobile-First Design and Cross-Platform Functionality

PIN Projekt’s poker platform has been built with a mobile-first design philosophy, ensuring that players can enjoy a seamless experience on smartphones, tablets, and desktop computers alike. This cross-platform functionality is critical in modern iGaming, where mobile traffic often accounts for over 60% of total user sessions. For example, a player can start a Sit & Go tournament on their phone during a commute and continue the same session on a laptop at home without disruption.

Comprehensive Game Formats

The platform offers a robust portfolio of cash games, tournament capabilities, and a variety of Sit & Go formats. Cash games provide the flexibility for players to join and leave at any time, while tournaments create structured competitive events with escalating prize pools. Sit & Go formats, which start as soon as a table is full, appeal to players with limited time. This variety ensures operators can cater to both casual players and high-volume grinders, maximizing retention.

Strategic Importance for Both Companies

Ivan Grković on the Milestone

Ivan Grković, Chief Operating Officer at PIN Projekt, described the expanded partnership as “an important strategic milestone for both companies.” He highlighted the significant investment made in creating a poker platform that combines modern user experience, strong performance, and operational flexibility. Grković emphasized that the goal was not simply to launch another poker product but to “create an ecosystem capable of growing across brands and markets while maintaining the quality, integrity, and competitive experience that players expect.”

This perspective is crucial. Many poker platforms fail because they treat the product as a commodity rather than a living ecosystem. PIN Projekt’s focus on cross-brand and cross-market scalability means that a single operator can run multiple poker rooms under different brands, each with its own local currency, language, and regulatory compliance, all from the same backend.

BETB2B’s View on the Expansion

A BETB2B representative noted that their partnership with PIN Projekt has “consistently delivered value to our operators.” The introduction of the new poker solution is described as “a natural next step,” driven by the quality of the product, the underlying technology, and the team’s operational expertise. The representative added, “Poker combines outstanding player engagement with meaningful long-term commercial value, and we are confident it will become an important part of our ecosystem.”

This statement underscores a broader industry trend: poker is often a high-margin, sticky product. Players tend to spend more time on poker tables compared to slots or sports betting, leading to higher lifetime value (LTV) and lower churn rates.

Technical and Security Enhancements

Scalable Infrastructure for Multi-Market Operations

The poker platform is built on a scalable infrastructure that enables operators to simultaneously launch across multiple brands and jurisdictions. This is particularly valuable for BETB2B’s clients, which often operate in regulated markets like the UK, Germany, and emerging regions such as Latin America. For instance, an operator could run a “Texas Hold’em Championship” for players in Spain while simultaneously hosting a “Omaha Series” for players in Brazil, all from a single technical deployment.

AI-Assisted Risk Management

Integrity safeguards are a core component of the platform. PIN Projekt has integrated AI-assisted risk tools that continuously monitor gameplay for suspicious patterns, such as collusion, chip dumping, or bot usage. The system can flag anomalies in real time, allowing operators to intervene before fraud impacts legitimate players. This is increasingly important as poker bots become more sophisticated—statistics show that up to 15% of online poker traffic may be automated in some unregulated markets. PIN Projekt’s AI tools can detect irregular betting patterns, unusually consistent win rates, or players who never deviate from the same starting-hand range.

Example of AI Risk Detection in Action

Consider a scenario where two players consistently fold to each other’s raises but aggressively bet against others. Traditional monitoring might miss this subtle collusion. PIN Projekt’s AI can analyze hand histories, table positions, and betting sequences over thousands of hands to identify statistical outliers, flagging accounts for manual review or automatic penalty.

Implications for BETB2B Operators

Enhanced Player Engagement and Commercial Value

Poker is unique among casino products because it combines skill, social interaction, and competition. This leads to higher player engagement compared to purely luck-based games. Operators who add poker to their platform often see a 15–25% increase in overall player session time, as players stay longer to finish tournaments or chase bonuses.

Competitive Differentiation

With this integration, BETB2B operators gain a competitive edge in markets where poker is traditionally dominated by established brands like PokerStars or PartyPoker. PIN Projekt’s focus on mobile-first design and AI-driven integrity allows smaller operators to offer a premium experience without needing to build their own poker software from scratch.

Conclusion

The BETB2B and PIN Projekt partnership represents a well-timed move in the iGaming landscape. By integrating a poker platform that prioritizes mobile usability, scalable multi-market operations, and advanced fraud prevention, both companies are positioning themselves to capture a share of the growing online poker market—projected to exceed $8 billion by 2028. For operators, this means a ready-to-deploy, high-quality poker vertical that can drive long-term player value and enhance brand loyalty.