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Anthony Edwards and PrizePicks Forge Innovative Multi-Year Brand Partnership

By jili tutorial · October 12, 2026

Anthony Edwards and PrizePicks Forge Innovative Multi-Year Brand Partnership

NBA Star Becomes First Basketball Ambassador for Daily Fantasy Sports Platform

PrizePicks, a leading daily fantasy sports (DFS) operator, has secured a landmark partnership with Minnesota Timberwolves superstar Anthony Edwards. The multi-year agreement marks Edwards as PrizePicks’ inaugural NBA brand ambassador—a strategic move that blends traditional athlete endorsements with cutting-edge digital content creation.

Breaking Down the Partnership Components

1. Brand Representation and Marketing Campaigns
Edwards will serve as the face of PrizePicks’ “Run Your Game” brand campaign across:

The 22-year-old All-Star guard expressed enthusiasm about the collaboration: “Teaming up with PrizePicks feels like an Atlanta homecoming. The ‘Run Your Game’ energy matches my approach on and off the court—we’re about to show fans something special through this partnership.”

2. Creative Media Ventures
Unlike conventional endorsement deals, this collaboration includes joint media production through Three Fifths Media—a company co-founded by Edwards and entertainment executive Justin Holland. Their inaugural project, The Believe That Awards, is a satirical digital show hosted by Edwards that will feature PrizePicks as presenting sponsor.

3. Sneaker Marketing Integration
The partnership leverages Edwards’ footwear line with adidas through:

Community Impact and Additional Initiatives

PrizePicks will support Edwards’ philanthropic efforts through contributions to his Don’t Follow the Wave foundation, particularly its workforce development programs. The deal also connects Edwards with PrizePicks’ existing ambassador, comedian Druski, for collaborative content.

Strategic Significance for PrizePicks

This partnership signals three key developments for the DFS operator:

  1. Diversified Marketing Approach: Moving beyond traditional athlete sponsorships into full creative collaborations
  2. Enhanced Star Power: Gaining credibility through association with one of the NBA’s most charismatic young stars
  3. Content Expansion: Building original programming that blurs sports and entertainment

Joey Molko, PrizePicks’ SVP of Partnerships, emphasized Edwards’ unique appeal: “Anthony commands attention organically—his authentic connection with fans makes him the perfect representative for our brand’s bold personality.”

Industry Context and Competitive Landscape

PrizePicks’ move follows recent industry trends where DFS operators increasingly:

The Edwards deal positions PrizePicks against competitors like DraftKings and FanDuel, who have historically dominated the NBA ambassador space with partnerships featuring stars like Kevin Durant and Joel Embiid.

What This Means for Sports Fans

Fans can expect:

As DFS platforms evolve beyond traditional fantasy formats, partnerships like this demonstrate how operators are redefining fan engagement in the digital sports era.

Photo credit: Patrick McDermott/Getty Images