African Gaming Forum: A Comprehensive Guide to Regulation and Growth Across Africa’s Key Markets
African Gaming Forum: A Comprehensive Guide to Regulation and Growth Across Africa’s Key Markets
Introduction: Why Africa’s Gaming Industry Demands a Dedicated Forum
Africa’s gaming sector is expanding at an unprecedented pace, driven by a young, mobile-first population and increasing internet penetration. However, the continent is far from a single market—each jurisdiction operates under distinct regulatory, commercial, and cultural conditions. To address this complexity, the African Gaming Forum will convene senior stakeholders from across Africa on Wednesday, 30 September at the Myriad Hotel in Lisbon. This invite-only event, running as part of the broader SBC Summit, offers a full day of discussions tailored to the challenges and opportunities facing both established and emerging African gaming markets.
The forum is designed not as a generic industry conference but as a focused dialogue where regulators, operators, and industry bodies can exchange real-world insights. As Rasmus Sojmark, CEO and Founder of SBC, explains: “Africa is not one market. Each jurisdiction is developing under different regulatory, commercial, and cultural conditions, and that means the challenges and opportunities vary significantly from country to country. The African Gaming Forum is designed to reflect that reality, giving delegates the chance to hear directly from the people working in those markets and understand what growth looks like on the ground.”
The Big Picture: Understanding Africa’s Regulatory Landscape
A Continent of Contrasts
Africa’s gaming industry ranges from well-established markets like South Africa, with decades of formal regulation, to nascent jurisdictions like Ethiopia, where recent bans have reshaped the landscape. Key challenges include:
- Fragmented regulation: Each country has its own licensing authority, tax regime, and enforcement mechanisms.
- Unlicensed operators: In many markets, unregulated betting shops and online platforms capture significant revenue, undermining consumer protection and tax collection.
- Mobile-first audiences: Over 70% of internet traffic in Africa comes from mobile devices, making mobile-optimized platforms essential.
- Cultural sensitivities: Gambling attitudes vary widely, from widely accepted sports betting in Nigeria to stricter controls in Muslim-majority regions.
These factors create both obstacles and opportunities for operators seeking pan-African growth. The forum’s agenda directly tackles these themes through dedicated sessions on specific countries and cross-cutting regulatory discussions.
Forum Structure: A Day of Deep Dives
The programme is organised around five country-specific panels and two high-level cross-regional sessions, complemented by networking opportunities. Below is a detailed breakdown of each session, enriched with context and analysis.
Session 1: GRAF Regulator Panel – African Gaming Under the Microscope
When: Opening keynote
Hosted by: Gaming Regulators Africa Forum (GRAF)
Panellists:
- Lungile Dukwana (CEO, National Gambling Board, South Africa)
- Moruntshi Kemorwale (CEO, Gambling Authority Botswana)
- Vusi Mtsweni (CEO, Mpumalanga Economic Regulator)
Moderator: Mabutho Zwane (CEO, Eastern Cape Gambling Board and President, GRAF)
What to expect: This session sets the tone by examining how regulators and operators can build frameworks that encourage innovation while strengthening compliance, player protection, and responses to unregulated activity. Given South Africa’s position as one of the continent’s most mature markets, insights from regulators like Dukwana and Mtsweni will be particularly valuable. The discussion will likely explore:
- Harmonisation of standards: Can African regulators align on key issues like anti-money laundering (AML), responsible gambling, and data protection without sacrificing local autonomy?
- Tackling the black market: Strategies to channel unlicensed betting into the regulated ecosystem.
- Taxation as a double-edged sword: How high tax rates can drive operators underground, versus the need for government revenue.
Session 2: CEO Panel – Leading the Way: Scaling the Opportunity in Africa
Panellists:
- Christopher Coyne (CEO, 888Africa)
- Jeremiah Maangi (Founder & CEO, iGaming AFRIKA)
- Alexandre Paque (CEO, Elephant Bet)
- Ronnie Whelan (CEO, Kingmakers)
- Peter Emolemo Kesitilwe (CEO, African iGaming Alliance)
Key themes: This panel addresses the practical realities of scaling in Africa. With a focus on the continent’s young, mobile-first audience (the median age is under 20 in many countries), operators must consider:
- Market entry strategy: Should you go it alone, partner with local licensees, or acquire existing operators? Examples like Kingmakers (active in multiple African markets) and 888Africa (part of a global brand) offer contrasting approaches.
- Cultural and regulatory differences: What works in Kenya may fail in Ghana due to differing payment preferences, language, and regulatory expectations.
- The shift to iCasino: While sports betting dominates Africa today, iCasino (online slots, table games) is gaining traction. This session will examine how regulatory alignment across jurisdictions could accelerate that shift.
Session 3: Ghana – A New Entry to the Big 4: Gaming in Ghana Continues Apace
Panellists:
- Akomea Kwaku Ohemeng Agyei (CEO, Mybet Africa)
- Kobby Boateng (President, Ghana Association of Sports Betting Operators)
- Moritz Honig (CEO, Betfox)
- Emmanuel Siisi Quainoo (Acting Commissioner, Gaming Commission of Ghana)
Context: Ghana has rapidly emerged as one of Africa’s most dynamic gaming markets, joining South Africa, Nigeria, and Kenya in the “Big 4.” The country’s population of 33 million, high mobile penetration, and relatively progressive regulation have attracted operators like Betfox and Mybet Africa. However, the market faces challenges:
- Licensing backlog: The Gaming Commission has struggled to process applications quickly, leading to a proliferation of unlicensed operators.
- Taxation: A 15% withholding tax on winnings was introduced in 2023, raising concerns about player migration to offshore platforms.
- Youth protection: With a high percentage of young bettors, regulators are under pressure to enforce age verification and responsible gambling tools.
The panel will explore whether Ghana can sustain its upward trajectory and what further regulatory development—such as a unified licensing framework for online and land-based—could mean for operators.
Session 4: Kenya – A Whole New World: Kenya and the Gambling Control Act
Panellists:
- Marcel Elfersy (CEO, B2 Tech)
- Jason Gibson (CPO, SportPesa)
- Sab Jhooti (CEO, Bongo Bongo)
- Peter Maina Karimi (Director General, Kenya’s Gaming Regulatory Authority)
- Vusi Mtsweni (CEO, Mpumalanga Economic Regulator)
- John Mutua (CEO, Association of Gaming Operators Kenya)
Why it matters: Kenya’s gaming industry has been in flux since the Gambling Control Act was passed in 2023. The Act introduced a new regulatory body, stricter licensing conditions, and higher taxes. For operators like SportPesa (once the market leader) and B2 Tech (a platform provider), the implications are significant:
- Compliance costs: New capital requirements and operational reporting may squeeze smaller operators.
- Responsible gambling mandates: The Act requires operators to contribute to a central fund for problem gambling treatment.
- Uncertainty around enforcement: The regulatory authority (BCRB) is still building capacity, leaving room for interpretation.
This session will examine how the Act could reshape Kenya’s market, including the potential for consolidation and the role of mobile money (M-Pesa) in driving growth.
Session 5: Nigeria – Regulatory Uncertainty vs Economic Opportunity
Panellists: Not listed in the agenda, but the session tackles one of Africa’s largest gaming economies.
Key issues: Nigeria’s gaming market is estimated to be worth over $2 billion, but it remains fragmented between state regulators (e.g., Lagos State Lotteries Board) and federal oversight (National Lottery Regulatory Commission). Operators face:
- Dual licensing: Some states require separate licences, adding cost and complexity.
- Currency volatility: The naira’s depreciation affects revenue and profit repatriation.
- Youth unemployment: High unemployment drives engagement with sports betting, but also raises social risks.
The panel will explore how greater cooperation between state authorities, regulators, and operators could unlock further growth—perhaps through a federal framework that harmonises tax rates and licensing.
Session 6: South Africa – Will New Taxes Lead to Responsible Growth?
Context: South Africa has the most established gaming regulation in Africa, with the National Gambling Act (2004) and provincial licensing. However, recent tax proposals have sparked debate:
- Proposed increases: The government has floated higher levies on sports betting and casino turnover to fund social programmes.
- Impact on competition: Higher taxes could drive players to unlicensed offshore operators, which already account for an estimated 20% of online wagering.
- Player protection: South Africa already mandates self-exclusion programmes and advertising limits; the panel will examine whether taxation can coexist with responsible growth.
Session 7: Ethiopia – After the Ban: What’s Next for Ethiopian iGaming?
Background: Ethiopia banned all forms of iGaming in 2020, citing social and religious concerns. The move effectively shut down a nascent online sector that had been growing via mobile money (TeleBirr) and international platforms. However, the ban has proven difficult to enforce, and there are signs of a potential policy shift.
What the session will cover: The panel will discuss whether a new regulatory framework could provide a route back for licensed operators, and what lessons Ethiopia can learn from neighbouring countries like Kenya and Uganda. Key considerations include:
- Cultural acceptance: Ethiopia’s Orthodox Christian and Muslim populations are largely opposed to gambling; any legalisation must address public sentiment.
- Economic incentives: The government loses tax revenue from unlicensed cross-border betting; a regulated market could generate much-needed income.
- Technology solutions: Blockchain-based verification and geolocation could help enforce age and location restrictions.
Networking and Partnerships: Building Connections That Last
Beyond the formal sessions, the African Gaming Forum includes dedicated networking opportunities throughout the day. These allow attendees to continue discussions one-on-one, forge partnerships, and share grassroots insights.
The forum is delivered in partnership with three key organisations:
- iGaming AFRIKA – A media platform covering African gaming news and trends, providing regional reach.
- Gaming Regulators Africa Forum (GRAF) – The leading pan-African regulator association, bringing regulatory expertise.
- Ghana Association of Sports Betting Operators (GHASBO) – An operator representative body ensuring the voices of local businesses are heard.
Together, these partners ensure the discussions reflect the real-world conditions of individual African markets, not just top-down perspectives.
How to Attend: Invite-Only Access
Attendance at the African Gaming Forum is invite-only. To be considered, you must hold a valid SBC Summit or Affiliate Leaders Summit pass. If you meet this criterion, you can register your interest via the official registration link.
Why invite-only?
The forum is intentionally exclusive to foster candid conversations among decision-makers. By limiting attendance to pre-vetted stakeholders—regulators, C-level operators, and industry association leaders—the event avoids the noise of large conventions and ensures every participant can contribute meaningfully.
Conclusion: A Critical Moment for African Gaming
The African Gaming Forum arrives at a pivotal time. As markets like Ghana and Kenya mature, while Nigeria and South Africa grapple with tax reforms, and Ethiopia debates a return to regulation, the continent needs coordinated dialogue. This forum offers a rare opportunity for stakeholders to align on best practices, share hard-won lessons, and chart a sustainable path forward.
For operators looking to grow across Africa, attending is not just about learning—it’s about becoming part of the ecosystem that will define the industry’s next decade.
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